Phoenix Marketing Delivers Increased Return on Marketing Investment (ROMI) with New Five-Product Research Suite

Precise, actionable information across the full marketing life cycle guides client firms through productive and profitable campaigns

RHINEBECK, N.Y.--(BUSINESS WIRE)--Phoenix Marketing International today announced the launch of a new suite of research offerings that deliver accurate, finely targeted information leading to a substantially greater Return on Marketing Investment (ROMI) than the returns realized from traditional methods.

“No research firm can match the breadth and depth of the category information and knowledge we have accumulated. That’s why we’re the leading consumer authority in the markets we serve.”

The new Phoenix product suite comprises research conducted in five distinct phases of the marketing lifecycle:

• Market Landscapes - strategic views of the client company’s marketplace;
• Product Advancement – a Concept Lab Series to test and simulate which concepts, product or website, will generate the highest revenue at the lowest cost;
• Target Marketing – Virtual Mailbox to gauge the performance of direct mail programs prior to launch;
• Communications and Brand Analytics — AdPi and BrandPi Audit, which help clients link and assess the impact of their advertising across all media channels. AdPi Copy Testing predicts which ads will generate high response rates; and
• Customer Experience Analytics — “Shopalong” Ethnographies provide rich insights for developing innovative customer experience ideas. Customer Lifetime Value Studies quantify the ROMI derived from improving the customer experience over time.

“Phoenix clients don’t need to say, ‘Now what?’ after they work with us,” states Al DeCotiis, Chairman and CEO of PMI. “This new product suite delineates a clear path to follow for the entire lifecycle. We provide actionable results so clients know exactly what the next steps are, from the very beginning to the end of the campaign.”

DeCotiis cited the example of an auto insurance carrier that had used Virtual Mailbox in a cross-sell mail campaign. The company got a 174% lift over its live-mail control group, hitting 58% of the target audience with 35% of the population targeted. Two credit card companies, also early adopters of Virtual Mailbox, have made its use mandatory prior to launching direct mail campaigns.

“Phoenix is dedicated to helping clients accelerate their marketing performance,” continued DeCotiis. “No research firm can match the breadth and depth of the category information and knowledge we have accumulated. That’s why we’re the leading consumer authority in the markets we serve.”

About Phoenix Marketing International (www.phoenixmi.com)

Founded in 1999, Phoenix Marketing International is one of the fastest growing marketing services firms in the United States. With offices across the country and partnerships with many of the largest companies in the Affluent, Automotive, Converged Technology, Financial Services, Healthcare, Media, Multicultural, and Travel and Leisure industries worldwide. Phoenix offers advanced advertising and brand measurement along with direct marketing expertise.