Nu Hair® Study Shows Strong Results For Fuller, Healthier Hair, And Less Hair Loss In Men And Women

Positive Results Using The Nu Hair^® Hair Re-Growth System Of Oral And Topical Formulas Reported in Just Four Months

CHATSWORTH, Calif.--(BUSINESS WIRE)--Hair loss and hair thinning can be caused by several factors, including diet and lifestyle, genetics and hormones, stress and aging. Age-related hair loss and hair thinning can be most often connected to sex hormones, specifically testosterone and DHT in men, and declining estrogen and DHT build-up in women.^a

“DHT is the main contributing factor for male-pattern baldness, and declining estrogen levels due to menopause onset is a primary reason for hair loss or thinning in women.”

According to Dr. Michael T. Yatcilla, Natrol’s Research and Development VP, “DHT is the main contributing factor for male-pattern baldness, and declining estrogen levels due to menopause onset is a primary reason for hair loss or thinning in women.”^a

For these types of hair loss and thinning, Nu Hair^® can help with its innovative formula that includes He Shou Wu (Polygonum multiflorum) -- an herbal ingredient found in nature -- and proprietary botanical blends to stimulate hair growth. He Shou Wu is used in Traditional Chinese Medicine as a tonic particularly for hair loss.^a

A recent four-month study, involving more than 30 men and women, showed successes for the Nu Hair^® Hair Regrowth System in decreasing hair loss and hair thinning. This study, conducted by an independent third-party research company, provided the following results:

• Men – 78 percent experienced less hair fall-out, 72 percent said their hair feels stronger, and 61 percent would recommend Nu Hair^® to family and friends; and,
• Women – 92 percent said their hair looks fuller and healthier, 84 percent experienced less hair fall-out, and 84 percent would recommend Nu Hair^® to family and friends.^a

Gender-specific formulations of Nu Hair^® -- work differently, safely, and just as effectively, for men and women:

• Nu Hair® For Men – Works by inhibiting the conversion of testosterone into DHT, so the DHT can’t bind to androgen receptors on the hair follicle, thus the follicle doesn’t shrink, and the hair doesn’t fall out; and,
• Nu Hair^® For Women – Works by increasing estrogen at the hair follicle, and binding with estrogen receptors on the hair follicle, so the hair is less likely to shrink and fall out.^a

A science brochure from Nu Hair^® details the process as to how the product ingredients work with enzymes, hormones (testosterone, estrogen), and receptors at the hair follicle, to promote healthy hair growth. This science brochure from Nu Hair^® is available by calling 1-800-774-3664, or emailing [e-mail].

The Nu Hair^® Hair Regrowth System is a daily three-step process of products to support hair growth, block hair loss, and nourish hair thickening. The three steps are: 1) tablets to support hair re-growth, with separate formulas for men and women; 2) DHT blocker to support hair re-growth; and, 3) extra-strength hair serum to nourish thinning hair and make it thicker. Best results are achieved by using the Nu Hair^® Hair Regrowth System for a minimum of three-to-four months.^a

A one-month supply of the men’s or women’s system costs under $70, representing a discount of over 20 percent if each product is purchased separately.

Recently, the Nu Hair^® packaging and Web site have been redesigned to be more user-friendly with FAQs and information to educate consumers on hair loss and healthy hair growth in men and women. There is also a glossary, information on how Nu Hair^® products work to reduce hair loss and thinning, testimonials, and why they work differently for men and women.

For consumers who want to understand more about the innovative Nu Hair^® ingredient -- He Shou Wu -- and its efficacy and safety, a scientific white paper is posted on the Nu Hair^® Web site for viewing, downloading, and printing. Additionally, both the white paper and science brochure from Nu Hair^® are available by calling 1-800-774-3664, or emailing [e-mail]. Furthermore, now through Dec. ’08, consumers who call or email can also request a coupon for $5 off any Nu Hair^® product.

About Nu Hair^®

Nu Hair^® is a line of dietary supplements designed to help reduce hair loss and enhance hair growth in men and women. Nu Hair^® formulas are specifically formulated to help block the negative effects of DHT, the “bad” form of testosterone. These products can be found in grocery, drug, and mass-market stores across the country, and at www.NuHairProducts.com as well as other online retailers.

Nu Hair^® is part of a portfolio of health and wellness brands owned by Natrol, Inc., headquartered in Chatsworth, CA, a wholly owned subsidiary of Plethico Pharmaceuticals Limited. Plethico Pharmaceuticals Limited (BSE: 532739.BO: PLETHICO), an herbal/nutraceutical-focused Indian Company, engages in the manufacture, marketing, and distribution of pharmaceutical and allied healthcare products in India and internationally.

Natrol, Inc. is a premier marketer, manufacturer, and distributor of nationally branded nutritional products, including quality nutritional supplements, functional herbal teas, and sports nutrition products. Established in 1980, Natrol’s portfolio of brands includes: Natrol^®, MRI, Prolab^®, BioSil^®, Laci Le Beau^®, Promensil^®, Trinovin^®, Nu Hair^®, and Shen Min^®. The company also manufactures supplements for its own brands and on behalf of third parties.

Natrol distributes products nationally through more than 54,000 retailers, as well as internationally in over 40 other countries through distribution partners and subsidiaries in the UK and Hong Kong. Natrol also offers a free Nutrition Club for consumers to join. For more information, call 1-800-2-NATROL (1-800-262-8765) or visit www.Natrol.com.

^a These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease. Consult your healthcare professional prior to use if you have or suspect a medical condition, are taking prescription drugs, or are pregnant or lactating.

Note to editors: Images / Interviews / Samples / Testimonials Available