Jawbone® Bluetooth® Headsets Available in New Colors Exclusively at Best Buy

Award-Winning Jawbone is Not Just a Headset – It’s Earwear®

SAN FRANCISCO--(BUSINESS WIRE)--Aliph, the established market leader in noise eliminating Bluetooth headsets, has added two new colors to its repertoire – Babbling Blue and Rambling Rosé – available exclusively at Best Buy Mobile this fall.

“These two additional colors are not found in other headsets, and can make a nice personal gift too.”

Babbling Blue and Rambling Rosé will offer the same award-winning features of the new Jawbone headset, which was introduced in May to much industry acclaim. The new colors will join Blah Blah Black, Silver Tongue and Goldy Lips.

“Our customers are as demanding as we are when it comes to aesthetics,” says Hosain Rahman, CEO and co-founder of Aliph. “They wanted more color choices to allow them to integrate the Jawbone headset as seamlessly with their style as they have with their phones.”

The Jawbone headset is designed to look and feel like an accessory, similar to jewelry or eyewear, rather than a clunky piece of geeky technology. Made with premium materials, including medical grade plastic that is anti-bacterial (no blemishes or skin irritation), the Jawbone headset not only looks good but ergonomically fits your face.

“The Jawbone brand is about people expressing their individuality through a unique design,” says renowned industrial designer Yves Béhar, chief designer of the Jawbone headset. “These two additional colors are not found in other headsets, and can make a nice personal gift too.”

The Jawbone Bluetooth headset

The new Jawbone headset’s standout features include the NoiseAssassin™ technology and its exceptional design. NoiseAssassin literally feels the user’s speech with its patented Voice Activity Sensor (VAS). The VAS distinguishes the user’s voice from all background noise and then removes it from all other sounds using Digital Signal Processing (DSP) so that only the user’s voice is heard.

Now Available Exclusively at Best Buy Stores

We have two fresh offerings to add making great gifts for the upcoming holiday season. Babbling Blue and Rambling Rosé are on sale exclusively at Best Buy Mobile stores nationwide.

Blah Blah Black, Silver Tongue, and Goldy Lips are sold at Best Buy Mobile, the Apple Store, AT&T, Sprint, T-Mobile and Verizon Wireless stores nationwide, as well as at www.jawbone.com.

About Aliph

Aliph makes personal technology comfortable, usable and beautiful. The company’s flagship product, the award-winning Jawbone Bluetooth headset with NoiseAssassin technology, set a new standard for mobile voice quality. Unmatched in the industry, Aliph’s NoiseAssassin technology was originally perfected for the Defense Advanced Research Projects Agency (DARPA) for battlefield applications, eliminating background noise and delivering unparalleled call clarity in all environments. Since its launch in December 2006, the Jawbone headset has been widely recognized as the best Bluetooth headset in the marketplace.

The company was founded by Alexander Asseily and Hosain Rahman, who met as Stanford undergrads, sharing a belief that better user experiences around voice and device usability are critical to improving mobile communications.

Aliph is a privately-held company headquartered in San Francisco and is funded by Khosla Ventures and Sequoia Capital. For more information and a demo, go to www.jawbone.com or http://press.jawbone.com/.