GCA to Showcase New Cashless Gaming and Dynamic Marketing Technologies at G2E Expo in Las Vegas, November 18-20

LAS VEGAS--(BUSINESS WIRE)--GCA, the wholly owned subsidiary of Global Cash Access Holdings, Inc. (NYSE:GCA), will showcase new developments in cashless gaming technology and its dynamic marketing solutions for gaming operators at G2E, the Global Gaming Expo scheduled to take place in Las Vegas November 18 – 20.

GCA is the global gaming industry’s payments leader. It provides more than 1,100 casinos and other gaming operators with a range of cash access products and information services that help patrons gain more convenient access to funds – and enable gaming operators to better serve, attract and retain patrons while lowering costs.

GCA executives will be at Booth #2622 to demonstrate and explain GCA’s product enhancement and cashless gaming innovations currently under development, including:

• Wagering Accounts
• Self-Enrollment
• Ticket Out
• Dynamic Messaging

GCA’s Central Credit and Marketing Services operations will host their own Booth, #3518. GCA executives will be on hand to discuss ways they can help gaming operators maximize direct marketing revenue and improve risk adjudication.

“We understand the challenges facing the gaming industry today, so we’re happy that G2E gives us the opportunity to engage in a deeper dialogue with our casino partners, and the industry overall, about the evolution to cashless gaming – and to demonstrate how our new products can help operators lower costs, improve player experience and realize greater efficiencies in marketing and incentives programs. We believe the movement toward a more integrated gaming floor, including cash access services, will facilitate such improvements. Our goal is to help our casino partners attract and retain the broadest range of patrons, including the digitally sophisticated,” said GCA President and Chief Executive Officer Scott Betts.

GCA’s product innovations are described on the company’s new Web site, www.gcainc.com or www.globalcashaccess.com.

About Global Cash Access, Inc.

Las Vegas-based Global Cash Access, Inc. (“GCA”), a wholly owned subsidiary of Global Cash Access Holdings, Inc. (NYSE: GCA), is a leading provider of cash access products and related services to over 1,100 casinos and other gaming properties in the United States, Continental Europe, Canada, the Caribbean and Asia. GCA's products and services provide gaming patrons access to cash through a variety of methods, including ATM cash withdrawals, point-of-sale debit card transactions, credit card cash advances, check verification and warranty services and Western Union money transfers. GCA provides products and services that improve credit decision-making, automate cashier operations and enhance patron marketing activities for gaming establishments. With its proprietary database of gaming patron credit history and transaction data on millions of gaming patrons worldwide, GCA is recognized for successfully developing and deploying technological innovations that increase client profitability, operational efficiency and customer loyalty. More information is available at GCA's Web site at www.gcainc.com.

Forward-Looking Statements

The statements contained in this press release that are not purely historical are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Act of 1934. Such forward-looking statements include, but are not limited to, any statement or implication that the gaming establishments named in this press release will continue to use the products or services described in this press release. Such forward-looking statements involve risks and uncertainties that, if realized, could materially impair Global Cash Access Holdings, Inc.’s results of operations, business, and financial condition. These risks and uncertainties include, but are not limited to, (a) inaccuracies in our assumptions as to gaming patron habits, (b) unwillingness or inability of either patrons or gaming establishment personnel to use new products and services, (c) regulatory impediments to the deployment of new products or technology, and (d) the factors discussed from time to time in reports filed by Global Cash Access Holdings, Inc. with the Securities and Exchange Commission. The forward-looking statements contained in this news release are made as of the date hereof, and Global Cash Access Holdings, Inc. does not intend, and undertakes no obligation to, update or qualify any of the forward-looking statements made herein.

For more information, or to arrange a conversation with Scott Betts, GCA’s President & Chief Executive Officer, please contact Adria Greenberg, Sommerfield Communications, Inc., at (212)-255-8386 or [e-mail]