Hoover’s and D&B Unveil Mobile Product Line for Business Professionals

AUSTIN, Texas--(BUSINESS WIRE)--Hoover’s, Inc. (http://www.hoovers.com) and its parent company D&B (NYSE: DNB), the leading provider of global business information, tools and commercial insight, today announced the first two releases within a new mobile product line – Hoover’s Mobile, a browser-based application, and Hoover’s MobileSP, a device-enabled application. Both products are available in beta today to existing Hoover’s subscribers supporting iPhone™, BlackBerry® and Windows Mobile® smartphones. The products are scheduled for general availability in North America and the U.K. early in the first quarter of 2009.

“We believe we are delivering on these needs with the launch of this new mobile product line.”

“Hoover’s understands the mobile needs of sales professionals – they need the right information and tools that fit into their day-to-day work schedules and workflows, especially since an increasing number of these professionals now use mobile devices as their primary tool,” said David Mather, president of Hoover’s. “We believe we are delivering on these needs with the launch of this new mobile product line.”

Customers who typically use Hoovers.com to identify and evaluate potential sales leads or markets can now use mobile devices to access, sort and synchronize millions of company records on-the-go. In addition, business professionals on the road, in the airport or at a tradeshow can now integrate with other key features such as GPS custom location, radius search and custom call queue abilities.

Throughout the beta period Hoover’s will collect subscriber feedback and suggestions for additional mobile content and features, and will work to expand its mobile functionality based upon that feedback. For more information and to register for Hoover’s Mobile beta, please visit http://www.hooversmobile.com.

About Hoover’s, Inc. – The Fastest Path To Business™

Hoover’s, a D&B company, provides its customers insightful information about companies, industries and key decision makers, along with the powerful tools to find and connect to the right people to get business done. Hoover’s provides this information for sales, marketing, business development and other professionals who need intelligence on U.S. and global companies, industries and the people who lead them.

Hoover’s unique combination of editorial expertise and one-of-a-kind data collection with user-generated and company-supplied content gives customers a 360-degree view and competitive edge. This information, along with powerful tools to search, sort, download and integrate the content, is available through Hoover’s (http://www.hoovers.com), the company’s premier online service. Hoover’s is headquartered in Austin, Texas.

⁽¹⁾ iPhone is a trademark of Apple Inc.

⁽²⁾ The BlackBerry trademark is owned by Research In Motion Limited.

⁽³⁾ Windows Mobile is a registered trademark of Microsoft Corporation.

Hoover’s is not endorsed, sponsored, affiliated with or otherwise authorized by Apple Inc., Research In Motion Limited or Microsoft Corporation.