Neolane to Showcase Enterprise Marketing Automation Software at IBM Information On Demand 2008

Company to Demonstrate Cross-Channel Marketing and Lead Management Optimization Solutions

NEWTON, Mass.--(BUSINESS WIRE)--Enterprise marketing software provider Neolane, Inc. today announced it will be exhibiting at IBM Information On Demand 2008, taking place October 26-31, 2008 at Mandalay Bay in Las Vegas. IBM Information On Demand is the premier information management event for business and IT executives, managers, professionals, database administrators, developers and IBM Business Partners.

Who: Neolane provides a single, web-services based platform that centrally manages direct marketing campaigns, leads, resources, customer data and analytics to improve effectiveness and return on investment (ROI). Neolane is easy for customers and partners to do business with, providing a variety of flexible options for usage: on-premise software, on-demand software, managed services or a combination.

What: Attendees of IBM Information On Demand can learn about the benefits of Neolane’s enterprise marketing software, including its Cross-Channel Marketing Optimization and Lead Management Optimization solutions. The Neolane platform was built from the ground up to handle both traditional and emerging channels including mobile. Users benefit from a single-code base and an automated, role-based collaborative workflow engine that helps to improve effectiveness and drive revenue via cross-channel, personalized marketing. Using Neolane to execute campaigns that are coordinated and consistent across channels, rather than just executed in silos, companies gain a single, consolidated view of each customer or prospect interaction. Throughout the conference, Neolane executives will show attendees how to:

• Unlock business value of customer and prospect information to drive competitive advantage in marketing and related areas such as sales;
• Realize ROI by leveraging Neolane’s flexible marketing automation solutions; and
• Develop marketing best practices and a road map for ensuring campaign performance and effectiveness.

When: The conference will take place October 26 through October 31, 2008. Neolane will be participating in Business Development Day, a pre-conference event on Sunday, October 26 for Business Partners working with the IBM Information Management Software portfolio.

Where: IBM Information On Demand will take place at Mandalay Bay in Las Vegas. Neolane will be exhibiting at booth #76.

How: For more information about IBM Information On Demand 2008, visit http://www-01.ibm.com/software/data/conf.

About Neolane

Neolane provides the only enterprise marketing software specifically designed to manage, automate and optimize coordinated, personalized messages across both traditional and emerging channels including mobile. Neolane’s cross-channel marketing and lead management solutions are built on a single, open platform that centrally manages direct marketing campaigns, leads, resources, customer data and analytics to improve effectiveness and ROI. More than 140 of the world’s most innovative marketers including Alcatel-Lucent, Sephora and Virgin Megastores/zavvi run Neolane. Visit www.neolane.com.

Copyright © 2008 Neolane, Inc. All Rights Reserved. All other brand names, product names, or trademarks belong to their respective holders.