October 02, 2008 01:01 PM Eastern Time 

Coca-Cola North America Launches Fourth Installment of Its Highly Successful Telenovela Club Promotion

ATLANTA--(BUSINESS WIRE)--¡Ay Gaviota! Coca-Cola North America is extending the red carpet to allow fans of the telenovela “Destilando Amor” to relive the passion of ‘Rodrigo’ and ‘Gaviota’ through the Coca-Cola Telenovela Club. The fourth installment of the Coca-Cola Telenovela Club program is scheduled to run from the beginning of September to late October through Mis Premios Coca-Cola and local promotions in major Hispanic markets. Through this promotion, fans will have the opportunity to win authentic memorabilia of the novela and enter a sweepstakes for the chance to meet two of the stars.

“We want to thank all of our consumers who have made the Coca-Cola Telenovela Club a great success,” said Reinaldo Padua, assistant vice president of Hispanic Marketing, Coca-Cola North America. “‘Destilando Amor’ was one of the most watched Telenovelas in 2007 and we want to give fans the opportunity to relive the excitement they experienced when they first watched it.”

Coca-Cola is offering Telenovela fans of participating retailers in major Hispanic markets with an opportunity to extend their novela experience. With the purchase of selected Coca-Cola products, consumers can get recipe books with the favorite dishes of the four main heroines or collect all four DVDs of the novela. Participating retailers will also offer consumers an opportunity to enter a sweepstakes for the chance to win a flat screen television.

In addition, local radio promotions in select markets, will provide consumers with another opportunity to experience Destilando Amor. Through the radio promotions, consumers will have the chance to win Destilando Amor merchandise including authentic memorabilia worn by ‘Rodrigo’ and ‘Gaviota’ and the opportunity to enter a sweepstakes to win a trip to Miami to meet two cast members from the novela.

Nationally, consumers who visit www.mispremioscocacola.com can download free recipe books, enter for a chance to win a TV and DVD player, and enter for a chance to win a trip to meet cast members from Destilando Amor in Miami. No purchase is necessary. Sweepstakes and promotions end October 30, 2008. Official rules, prize descriptions, eligibility requirements, and how to enter with or without points are located on Mis Premios Coca-Cola.com.

For more information regarding the promotions, fans can log on to www.mispremioscocacola.com or visit their local supermarkets or convenience stores for more details.

About My Coke Rewards

My Coke Rewards is an online loyalty program that rewards people for something they do every day – enjoy refreshing beverages from Coca-Cola. My Coke Rewards members can enter codes found on participating products and receive points that can be redeemed for thousands of exciting rewards and sweepstakes at www.mycokerewards.com. My Coke Rewards, which has more than 10 million members, launched in February 2006. Consumers can find My Coke Rewards codes on more than 60 products including all Coca-Cola Trademark brands, Sprite, POWERade, Fanta, Vault, Dasani, Minute Maid, Nestea, Fresca, Barq’s and more.

About The Coca-Cola Company

The Coca-Cola Company is the world’s largest beverage company, refreshing consumers with more than 450 sparkling and still brands. Along with Coca-Cola, recognized as the world’s most valuable brand, the Company’s portfolio includes 12 other billion dollar brands, including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid and Georgia Coffee. Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy the Company’s beverages at a rate of 1.5 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where we operate. For more information about our Company, please visit our website at www.thecoca-colacompany.com.