Dolby 3D Selected for Egypt 3D: Secrets of the Mummies

SAN FRANCISCO--(BUSINESS WIRE)--Dolby Laboratories, Inc. (NYSE:DLB) announced today that Dolby^® 3D Digital Cinema has been selected to present Giant Screen Films’ Egypt 3D: Secrets of the Mummies, a companion 3D movie experience to the National Geographic touring exhibition Tutankhamun and the Golden Age of the Pharaohs.

“Giant Screen Films was particularly focused on presentation quality as we looked to convert Egypt 3D into a digital 3D experience for Tutankhamun and the Golden Age of the Pharaohs, a premiere exhibition”

“The King Tut exhibit combines entertainment and educational dynamics, delivering a unique and exciting experience to the millions of visitors expected to attend the tour,” said John Carey, Vice President of Worldwide Sales, Products, and Services, Dolby Laboratories. “It’s an honor for Dolby 3D to have been selected by Giant Screen Films to present the movie Egypt 3D developed to accompany the exhibit.”

Dolby will maximize the Dolby 3D experience with Dolby Digital Cinema servers and Dolby DMA8Plus Digital Media Adapters, bringing a stunning and realistic 3D visual and 5.1 surround sound experience to Egypt 3D. Barco was selected to provide its DP-2000, Dolby 3D equipped projectors featuring Texas Instruments Digital Light Processing™ (DLP) technology.

“Giant Screen Films was particularly focused on presentation quality as we looked to convert Egypt 3D into a digital 3D experience for Tutankhamun and the Golden Age of the Pharaohs, a premiere exhibition,” said Andy Wood, Vice President of Business Development, Giant Screen Films. “The premium Dolby 3D system was a natural choice for us. We expect that many viewers will experience digital 3D for the first time, so we needed the clarity and depth to really pack a punch. Dolby 3D and Dolby 5.1 really came out on top. I can’t think of a better way to take audiences to Egypt!”

The Tutankhamun and the Golden Age of the Pharaohs tour, organized by National Geographic and Arts and Exhibitions International with cooperation from the Egyptian Supreme Council of Antiquities, starts on October 3, 2008 at the Dallas Museum of Art, followed by additional US and international cities.

“Tutankhamun and the Golden Age of the Pharaohs has experienced tremendous success and has attracted five million visitors in five cities,” said Bryan Harris, Vice President of Marketing and Sales, Arts, and Exhibition International. “Being able to offer exhibition-goers the chance to view Egypt 3D in Dolby 3D Digital Cinema allows for a deeper exhibition experience and is yet another way for visitors to be wowed.”

Additional information on Dolby 3D and Egypt 3D: Secrets of the Mummies can be found at www.kingtut.org/home. For more information on Dolby 3D, visit www.dolby.com.

About Dolby 3D Digital Cinema

Dolby 3D Digital Cinema technology provides an efficient and flexible solution designed to deliver a superior 3D experience. Dolby 3D utilizes standard white screens, delivering a consummate 3D experience from every seat in the house. Additionally, Dolby Laboratories provides cost-effective and environmentally friendly passive reusable 3D glasses. Dolby’s 3D solution uses a unique full-spectrum color-filter technology licensed from Infitec that provides realistic color reproduction and extremely sharp images.

About Dolby Laboratories

Dolby Laboratories (NYSE:DLB) is the global leader in technologies that are essential elements in the best entertainment experiences. Founded in 1965 and best known for high-quality audio and surround sound, Dolby innovations enrich entertainment at the movies, at home, or on the go. Visit www.dolby.com for more information.

Certain statements in this press release, including statements regarding the performance, features, reliability, and capabilities of Dolby 3D Digital Cinema; the potential benefits and cost savings that studios, exhibitors, and audiences may derive from Dolby 3D Digital Cinema systems; the expected locations showing Egypt 3D using Dolby 3D Digital Cinema systems; and the anticipated market acceptance of Dolby 3D Digital Cinema systems, are "forward-looking statements" that are subject to risks and uncertainties. These forward-looking statements are based on management’s current expectations. The following important factors, without limitation, could cause actual results to differ materially from those in the forward-looking statements: risks that Dolby 3D Digital Cinema systems may not perform as anticipated; risks associated with building market acceptance of and demand for digital cinema and 3D digital cinema in general, and for Dolby 3D Digital Cinema systems in particular, by filmmakers, studios, cinema operators, and audiences; competition risks for digital and 3D theater technologies; rapid changes in technical requirements for movie theatrical playback technologies specifically and entertainment technologies for movies in general; risks associated with developing proprietary technologies and products based on open standards; risks associated with developing, maintaining, and strengthening relationships with industry participants; and other risks detailed in Dolby’s Securities and Exchange Commission filings and reports, including the risks identified under the section captioned “Risk Factors” in its most recent Periodic Report on Form 10-Q or 10-K. Dolby disclaims any obligation to update information contained in these forward-looking statements, whether as a result of new information, future events, or otherwise.

Dolby and the double-D symbol are registered trademarks of Dolby Laboratories. Digital Light Processing and DLP are trademarks of Texas Instruments. S08/20506 DLB-G