WebTrends Develops First Online Tool to Simplify Data Collection

PORTLAND, Ore.--(BUSINESS WIRE)--WebTrends Inc., a leading provider of web analytics and online marketing solutions, has released the web analytics industry’s first online tool designed to greatly reduce the time and effort required to create accurate data collection tags.

“This free utility lowers the barriers to rich reporting and analysis by providing our customers with a direct way to take advantage of our innovations in data collection.”

WebTrends TagBuilder^TM provides an easy-to-use online interface that lets customers quickly create standard and advanced tags to capture information specifically tailored to their web sites and business needs. The free online tool generates WebTrends data collection tags, which the company has rewritten as standardized, object-oriented JavaScript code.

“WebTrends TagBuilder greatly simplifies one of the most arduous, error-prone tasks of web analytics,” said Eric Rickson, product manager for WebTrends. “This free utility lowers the barriers to rich reporting and analysis by providing our customers with a direct way to take advantage of our innovations in data collection.”

With WebTrends TagBuilder, analytics users can:

Access automated click-event tracking for download links, offsite links, form submissions, image maps and navigation areas
Automate parameter mapping and the capture of information from custom META tags for detailed reporting
Flexibly define the site with options for single or multiple first-party cookies and the choice of single or multiple on-site domains for accurate cross-domain tracking
Integrate conversion tracking with WebTrends Ad Director, an automated search marketing optimization service
Easily create cookies compliant with the U.S. Office of Management & Budget policies for federal government web sites

In addition, TagBuilder splits tags into multiple parts for easy inclusion, and produces an XML configuration file that remembers tag specifications for later reference and use.

About WebTrends Inc.

WebTrends provides web analytics and online marketing solutions to optimize marketing campaigns and customer engagement. WebTrends Marketing Lab delivers the industry’s most recognized analytics, SEM, and visitor intelligence solutions to enable companies to understand their customers, drive customer engagement, and enhance marketing and brand awareness. Thousands of leading global organizations, including Microsoft, Reuters, General Mills and Ticketmaster have chosen WebTrends business solutions and client services expertise to optimize their customers’ online experiences.

For more information, visit: www.webtrends.com.

WebTrends is a registered trademark of WebTrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.