Nintendo’s Kirby Floats Through the Skies

Nintendo Releases Clouds of Kirbys Over U.S. Cities to Mark Launch of New Game

REDMOND, Wash.--(BUSINESS WIRE)--Kirby^™, the loveable, powerful, spherical pink Nintendo character, is making a comeback in a big way. Today thousands of pink, lighter-than-air mini-Kirby clouds took flight in the skies above four U.S. cities with neighborhoods that share the Kirby name. This celestial festival celebrates the Sept. 22 launch of Kirby’s game for Nintendo DS^™, Kirby Super Star^™ Ultra.

“We gave our one-of-a-kind creations a special look for this special Nintendo character by adding coloring to our bubble mixture for the first time ever”

“We brought Kirby back in way that helped our ‘super tuff pink puff’ literally take off,” said Cammie Dunaway, Nintendo of America’s executive vice president of Sales & Marketing. “To date, more than 20 million Kirby games have sold worldwide, making Kirby one of our most popular characters. Kirby Super Star Ultra is a game that will please both veteran and new gamers alike.”

Residents of Kirby-named neighborhoods across the country might have noticed legions of Kirby characters floating through their skies today. These Flogos, as they are called, are creations made from environmentally friendly soapy bubbles and lighter-than-air gas. Kirby images floated over:

• Norwood Park next to Kirby Middle School in Birmingham, Ala.
• The historic Kirby’s Mill in Medford, N.J.
• The Kirby Gate shopping center in Memphis, Tenn.
• Kirby Park in Kingston, Penn.

“We gave our one-of-a-kind creations a special look for this special Nintendo character by adding coloring to our bubble mixture for the first time ever,” said Greg Stanhope, Director of Sales for Flogos. “Kirby deserved a uniquely creative event.”

For more information about Kirby Super Star Ultra, visit www.KirbyKirbyKirby.com.

BROADCAST FEED OF KIRBY FLOGOS FOOTAGE

COORDINATE INFORMATION:

Thursday, September 18, 2008

9-9:15 p.m. E.D.T.

C-Band/Galaxy 25/Transponder 9

Downlink 3880 V

Audio 6.2 + 6.8

Friday, September 19, 2008

5-5:15 a.m. E.D.T.

C-Band/Galaxy 25/Transponder 9

Downlink 3880 V

Audio 6.2 + 6.8

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About Nintendo: The worldwide pioneer in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Wii^™ and Nintendo DS^™ systems. Since 1983, when it launched the Nintendo Entertainment System^™, Nintendo has sold nearly 2.7 billion video games and more than 470 million hardware units globally, including the current-generation Wii and Nintendo DS, as well as the Game Boy^™, Game Boy Advance, Super NES^™, Nintendo 64^™ and Nintendo GameCube^™. It has also created industry icons that have become well-known, household names such as Mario^™, Donkey Kong^™, Metroid^™, Zelda^™ and Pokémon^™. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo’s operations in the Western Hemisphere. For more information about Nintendo, visit the company’s Web site at www.nintendo.com.

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