Ecommerce Executives Seek Competitive Insights at Online Market World

SAN FRANCISCO, Calif.--(BUSINESS WIRE)--Ecommerce executives concerned about business-to-consumer (B2C) and business-to-business (B2B) leadership are registering for the Online Market World event in an effort to outsmart national and international competitors. Online Market World, in its second year, will take place at Moscone Center West Hall in San Francisco October 1 – 3, 2008 and is expected to attract 2,500 – 3,000 total attendees. Headlining keynoters include Kathy Ireland, CEO and chief designer of Kathy Ireland Worldwide who will address branding in the dynamic global business environment and Tony Hsieh, CEO of Zappos.com who is redefining business and marketing best practices using breakout techniques.

The soft U.S. economy and weak dollar are forcing executives to rethink how they sell and market products and services, and to whom. At Online Market World, leading experts will explain how to create and engage new markets in a manner that boosts company revenue and profitability. Specifically the conference will cover such important topics to modern business as

International selling
Seasonal and Event-Driven Selling
Customer Lifetime Value
Fraud
Security
Legal issues
Email marketing
Social media and communities
Customer ratings and reviews
Affiliate programs
Campaign measurement
Search engine marketing
Site design and optimization
Payment alternatives
Drop shipping
Branding
Merchandising

Executives from virtually every vertical market sector are signing up for the event. Popular groups include those from retail organizations, financial services firms, technology companies, professional service organizations, technology service providers, agencies, consultancies, and financial and industry research firms. Conference attendees have the option of choosing among more than 50 conference sessions and may take advantage of other show features like the World of Solutions exhibition, a special networking event and more. “Discover Pass” attendees may attend keynote and vendor-sponsored sessions that complement the main conference in addition to gaining access to the exhibition.

Event details including a program schedule are available at www.onlinemarketworld.com. Until September 25, 2008, attendees can take advantage of early discounted pricing of $499 (vs. $650 on site) which includes three full days of conference benefits. Other packages and options are available. Discover Passes are free until September 2th.

About Online Market World

Online Market World is the premiere event for serious online sellers and marketers. Its comprehensive conference program uniquely covers the entire ecommerce lifecycle including business, IT, marketing, sales, and operational issues. Founded in 2006, the event launched in October 2007 at Moscone Center West Hall in San Francisco and attracted 1.755 attendees. The 2008 conference has been expanded from two days to three days and all other aspects of the show are being expanded to accommodate Online Market World’s growing community. For more information about the event, visit www.onlinemarketworld.com.

Online Market World is produced by interact365, a world-class event management company that produces corporate and industry events. Its executive team and professional staff have decades of experience producing Internet, ecommerce, networking, telecommunications, nanotechnology, clean technology and other events. For more information, visit www.interact365.com.