In 2008, UK Business-To-Consumer (B2C) E-Commerce Sales Will Total £59.8 Billion ($116.6 Billion), Up More Than 28% Over 2007

DUBLIN, Ireland--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/95b8c9/uk_b2c_ecommerce) has announced the addition of eMarketer's new report "UK B2C E-Commerce: Continued Growth in Tricky Times" to their offering.

“UK B2C E-Commerce: Continued Growth in Tricky Times”

Evidence of an economic slowdown is mounting in the UK. But so far e-commerce seems relatively immune to the downturn, due to competitive prices, easy product comparisons, fuel savings and other convenience factors that encourage consumers to shop online.

The UK B2C E-Commerce report analyzes how the challenging economic environment is affecting online versus offline sales revenues.

In 2008, UK business-to-consumer (B2C) e-commerce sales (including digital downloads and tickets for travel and events) will total £59.8 billion ($116.6 billion), up more than 28% over 2007.

eMarketer expects that online sales will continue to rise steadily and help maintain buoyancy in the UK B2C market overall during the next two years.

Nevertheless, growth in e-commerce will still be dampened to some extent by the gloomy economic climate, particularly in 2009.

Key questions the "UK B2C E-Commerce" report answers:

• How is UK e-commerce faring in the economic downturn?
• What growth is projected for online retail sales over the next five years?
• Who is shopping and buying online in the UK?
• What do UK consumers look for in online retailers?
• And many others

The UK B2C E-Commerce report aggregates the latest data from international marketing and communications researchers with eMarketer analysis to provide the information you need to make smart, timely business decisions.

Key Topics Covered:

The eMarketer View

UK E-Commerce Spending

UK E-Commerce in Context

Most-Popular Purchases and Websites

Online Shoppers and Buyers

Online Shopping Habits and Attitudes

M-Commerce

Trends to Watch

Related Information and Links

Companies Mentioned:

Report Sources:

• Bazaarvoice
• Capgemini
• comScore Media Metrix
• eMarketer
• European Interactive Advertising Association (EIAA)
• GfK Marketing Services
• Hitwise
• Interactive Media in Retail Group (IMRG)
• JupiterResearch
• Martec International
• Mintel International Group, Ltd.
• Nielsen Online
• Office for National Statistics (ONS) - UK
• Pago International
• SPA Market Research - UK
• Symantec Corporation
• Synovate
• Tamar
• The Nielsen Company
• Tickbox.net
• Torex
• Verdict Research Limited
• Webcredible

For more information visit http://www.researchandmarkets.com/research/95b8c9/uk_b2c_ecommerce