Amazon.com Helps TV Fans Discover More Content with New TV Show Stores

SEATTLE--(BUSINESS WIRE)--With television fans gearing up for the new fall season, Amazon.com, Inc. (NASDAQ: AMZN) today announced the launch of a new TV shows destination with 500 new stores devoted to customer favorite TV series and kids’ programming (www.amazon.com/yourfavoriteshowstore). As a convenient, one-stop destination for all things related to a particular TV show, the stores will help customers: learn more about the shows they love through video clips; find new favorite shows through summaries and bonus cast interview videos; and view episodes from Amazon Video On Demand (www.amazon.com/vod), Amazon’s digital video service where customers can now instantly watch ad-free TV shows and movies on their computers.

“The way people watch TV has changed dramatically in recent years”

Throughout the fall, Amazon Video On Demand will feature various free episodes from a selection of prime-time shows, which will include a number of shows available for free prior to television broadcast, “catch up episodes,” free shows during their first week of broadcast, and more. Customers can sign up for a Season Pass to keep up with every episode of their favorite shows for the entire season, and watch these episodes anytime using the new “Your Video Library” feature.

“The way people watch TV has changed dramatically in recent years,” said Peter Faricy, vice president of TV/movies and music for Amazon.com. “To adapt to this changing landscape and better meet our customers’ needs, Amazon has created products like Video On Demand and TV show-dedicated stores to help our customers discover even more about the programs they love, and watch those shows wherever and whenever they choose. Amazon will continue to expand its offerings not only as a shopping destination but also as a platform where customers can come to experience and enjoy entertainment.”

Among the 500 newly launched TV dedicated stores are fan favorites including:

-- "Battlestar Galactica" (www.amazon.com/battlestargalactica) featuring:

-- All seasons (both classic and new), movies and miniseries on DVD as well as episodes, seasons and subscriptions available via Amazon Video On Demand

-- Books, soundtracks, video games, toys and collectibles for the most devout sci-fi fan

-- Audio and video cast interviews as well as video outtakes

-- "Family Guy" (www.amazon.com/familyguy) featuring:

-- All seasons on DVD including Amazon's exclusive Stewie Head complete series set

-- Books and music for all things on the Griffin family

-- A storyboard animation clip from the show

-- "Supernatural" (www.amazon.com/supernatural) featuring:

-- All seasons on DVD along with episodes, seasons and subscriptions via Amazon Video On Demand

-- Books so viewers can get their fill of their favorite demon-fighting brother duo

-- Interviews with star Jensen Ackles, series creator Eric Kripke and producer Sera Gamble

TV fans will soon be able to come to the Amazon TV show stores to find TV schedules that will inform them when to tune in, customer discussion boards that will allow them to debate the latest storylines, and more.

Fans getting ready for television’s biggest awards night can check out the Amazon Primetime Emmy^®Central Store (www.amazon.com/emmycentral). Customers can browse videos from nominated shows, check out fun facts about the award show, view red carpet photos and, on the night of the award show (Sept. 21), read Emmy night coverage from Amazon’s expert TV editors on the Armchair Commentary blog (www.armchaircommentary.com).

To browse the full selection of Amazon TV Show stores, visit www.amazon.com/yourfavoriteshowstore. To check out Amazon’s Video On Demand selection of free pre-airdate and post-broadcast TV show episodes, visit www.amazon.com/videoondemand.

About Amazon.com

Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as books, movies, music & games, digital downloads, electronics & computers, home & garden, toys, kids & baby, grocery, apparel, shoes & jewelry, health & beauty, sports & outdoors, and tools, auto & industrial.

Amazon Web Services provides Amazon’s developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business. Examples of the services offered by Amazon Web Services are Amazon Elastic Compute Cloud (Amazon EC2), Amazon Simple Storage Service (Amazon S3), Amazon SimpleDB, Amazon Simple Queue Service (Amazon SQS), Amazon Flexible Payments Service (Amazon FPS), and Amazon Mechanical Turk.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, and the Joyo Amazon websites at www.joyo.cn and www.amazon.cn.

As used herein, “Amazon.com,” “we,” “our” and similar terms include Amazon.com, Inc. and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, significant amount of indebtedness, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2007, and subsequent filings.