CustomerLink Expands CRM Offering Into Canada

ROSEVILLE, Calif.--(BUSINESS WIRE)--Today, CustomerLink announced their entry into the Canadian automotive service and repair market.

“CustomerLink's superior product offering and level of customer service has benefited our U.S. customers who've chosen to outsource their customer relationship management efforts. I have confidence that their programs will be equally effective for automotive service professionals in Canada”

CustomerLink helps automotive service centers and tire dealers fill their bays with the most profitable jobs, from the right types of customers by sending highly personalized, vehicle specific service reminders at just the right time – when their customers’ vehicles are due for service.

Automotive service professionals using CustomerLink see, on average, a 22% response rate and $54 in revenue for every $1 invested. They receive detailed monthly reporting showing program effectiveness, the support of a dedicated Account Manager to build programs specific to their business goals and market, and real-time account management tools via a password protected portal, WebLink.

CustomerLink offers the broadest selection of programs with the most flexibility and highest degree of customization in the industry. Services include, but are not limited to: factory maintenance and oil change reminders, customer recovery programs, motor vehicle inspection notices, technician recommended service notices, and website design and hosting services. Communications are delivered via mail, email, and voice messaging.

Feedback from automobile service providers in the United States has been overwhelmingly positive and it is expected that Canadian shops will rapidly adopt CustomerLink’s offering, as well. Ken Poirier, owner of Poirier’s Service Center says, “I love having my customers call for appointments after receiving the CustomerLink reminder cards. Customers today are too busy and forget to keep their cars maintained. It’s my job to remind them and they appreciate getting the cards. I couldn’t do all CustomerLink does for the price they charge.”

Canadian vendor partners are also excited about CustomerLink’s decision to expand into Canada. “CustomerLink's superior product offering and level of customer service has benefited our U.S. customers who've chosen to outsource their customer relationship management efforts. I have confidence that their programs will be equally effective for automotive service professionals in Canada,” states Peter Steele, Protractor Software.

“I am pleased that CustomerLink has now moved into its first international offering,” said Walt Samuelson, CustomerLink’s President and CEO. “Effective customer communication is important to businesses around the world, and our natural first move is into Canada.”

About CustomerLink Systems, Inc.

CustomerLink is the premier provider of customer development services for independent automotive service centers and tire dealers in the U.S. and Canada. CustomerLink's proprietary database automatically triggers highly personalized, custom communication to vehicle owners on behalf of their shop. The system encourages vehicle owners to return to their independent service provider several times throughout the year for manufacturers' recommended services, technician recommended services and seasonal maintenance. The system allows for customized coupons, promotions, customer satisfaction surveys, and customer appreciation correspondence. CustomerLink's services assist automotive repair professionals to develop repeat, full-service customers resulting in more business from existing customers, high quality customer referrals, and the ability to optimize bay scheduling.

Media Contacts:

Jill Stenson, CustomerLink Systems

1376 Lead Hill Blvd., Suite 150

Roseville, CA 95661

888-942-5448 x 107

jstenson@customerlink.com