Canada’s New National Do Not Call List Puts Spotlight on Companies to Improve Data Quality In Light of Heavy Fines

TORONTO--(BUSINESS WIRE)--With the impending launch of Canada’s new National Do Not Call List (DNCL), Canadian companies are examining their data quality practices to maintain compliance with the new regulation. The DNCL goes into effect on September 30, 2008 and according to Pitney Bowes Group 1 Software, the threat of heavy fines associated with noncompliance has spurred a surge in Canadian sales of data quality solutions.

Pitney Bowes Group 1 Software provides comprehensive enterprise data quality solutions that will enable Canadian organizations to not only maintain compliance with the DNCL, but also overhaul their existing data quality practices to provide greater value to the organization in terms of marketing and customer communications. Using Pitney Bowes Group 1 Software’s Customer Data Quality (CDQ) Platform, organizations may compare customer information directly with the National DNCL registry, cleanse the data, and integrate it with their customer-facing applications to provide an up-to-date view of the customer record. This functionality is part of Pitney Bowes Group 1 Software’s customer and operation intelligence solutions that help organizations identify a single view of their customers across brands; help identify personal households and corporate hierarchies; append gender and ethnicity information; and geocode and append demographic information for valuable market assessment, sizing and customer segmentation.

Once the National DNCL is launched, the Canadian Radio-television and Telecommunications Commission (CRTC) may, if it finds that a company has not been compliant, issue a notice of violation and impose monetary penalties for each violation of up to $1,500 for individuals and up to $15,000 for corporations. As a comparison, since the advent of the U.S. Federal Trade Commission’s Do Not Call list in 2003, the FTC and the Department of Justice have brought 34 law enforcement actions against violators and collected $16 million in penalties.

“Companies need to develop a more sophisticated method of communicating with customers and take a holistic approach to communications. ‘Spray and pray’ methods are ineffective, and given this new legislation, unsolicited telemarketing calls will be fined heavily,” said Jay Bourland, Pitney Bowes Group 1 Software vice president and general manager of Customer Data Quality. “Our customer and operational intelligence solutions enable companies to take advantage of one-to-one communications using TransPromo capabilities, combining transactional information with promotional materials in a single document. This makes marketing and communications more targeted and valuable.”

For more information about Canada’s National Do Not Call List, please visit http://www.crtc.gc.ca/eng/dncl.htm.

About Pitney Bowes Group 1 Software

Pitney Bowes Group 1 Software, part of Pitney Bowes, Inc. (NYSE:PBI), provides innovative software solutions that help more than 3,000 organizations maximize the value of customer data to improve profitability, increase effectiveness, strengthen customer relationships and streamline mailroom operations. Its comprehensive Customer Data Management (CDM), Customer Communication Management (CCM), and Communications Intelligence solutions span from database to delivery, adding value to every aspect of communication. Industry leaders - Entergy, ING, L.L. Bean, MapQuest, Microsoft, Safeco Insurance, Wal-Mart and Wells Fargo - rely on the company's solutions. Visit www.g1.com and www.pb.com for more information.

Group 1 and Group 1 Software are trademarks or registered trademarks of Pitney Bowes Software Inc. Pitney Bowes and the Pitney Bowes Process Bar Design are trademarks or registered trademarks of Pitney Bowes, Inc. All other brand names and trademarks are the property of their respective owners.

Of Note

This press release contains forward-looking statements that involve risks and uncertainties. For this purpose, any statement that is not a statement of historical fact is a forward-looking statement, including without limitation statements concerning market demand for Pitney Bowes Group 1 Software’s products and solutions, the potential benefits of Pitney Bowes Group 1’s software to customers, and the integration of Pitney Bowes Group 1’s software offerings with existing solutions. Factors that may cause these statements not to be true or to differ materially from the manner in which they are presented include potential difficulties related to third party integration of Pitney Bowes Group 1’s software, market acceptance of Pitney Bowes Group 1’s offerings, decreased spending by customers or potential customers on technology solutions and the impact of economic trends that affect generally the market for Pitney Bowes Group 1’s software and other product offerings. Pitney Bowes Group 1 takes no responsibility to update any forward-looking statements.