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http://www.ZAGG.com
September 05, 2008 02:28 PM Eastern Time 

ZAGG Inc. Introduces Improved invisibleSHIELD™ Film

World’s First Electronic Scratch Protection of its Kind Even More Clear, New Backing

SALT LAKE CITY--(BUSINESS WIRE)--ZAGG Inc. (OTCBB: ZAGG), creators of the invisibleSHIELD™ line of consumer electronics protection, announces they are now shipping an improved film that is even more clear, while retaining the scratch-resistant qualities of the original invisibleSHIELD™. New backing material, printed with the invisibleSHIELD™ name and logo to make ZAGG's unique, exclusive film recognizable, will accompany the changes. ZAGG’s invisibleSHIELD is the original alternative to bulky cases, with thousands of precision-cut designs for a multitude of gadgets, including cell phones, digital cameras and laptops.

“We are determined to develop the finest protection for all the hottest gadgets as they are released, and customers can know they have the real, original, premier scratch-proof protection – the invisibleSHIELD™ - when they see our logo and the SHIELD symbol on the backing.”

“It has taken a lot of focus to make a new film that we believe is even better than the first. We created the concept of wrapping electronics in a clear, ultra-tough film, so we want to bring new, cutting-edge technologies to the market,” said Robert G. Pedersen II, President and CEO of ZAGG. “We are determined to develop the finest protection for all the hottest gadgets as they are released, and customers can know they have the real, original, premier scratch-proof protection – the invisibleSHIELD™ - when they see our logo and the SHIELD symbol on the backing.”

Backed by a lifetime guarantee, the ultra-tough material used to create the invisibleSHIELD is based on a film originally developed for the U.S. military to protect helicopter blades from wind, sand, and the wear and tear of high-speed travel. This military-grade scratch protection is exclusive to ZAGG, and the invisibleSHIELD allows customers to use their electronics without the fear of scratches or nicks, while still maintaining their sleek look.

To see ZAGG’s full catalog or to purchase online, please visit www.ZAGG.com.

About ZAGG Inc.

ZAGG Inc. designs, manufactures, and distributes protective clear coverings and accessories for consumer electronic and hand-held devices worldwide under the brand name invisibleSHIELD™. The invisibleSHIELD is a protective, high-tech patented film covering, designed for iPods, laptops, cell phones, digital cameras, PDAs, watch faces, GPS systems, gaming devices and other items. The patent-pending invisibleSHIELD application of clear protective film covering a device is the first scratch protection solution of its kind on the market, and has sold over one million units. Currently, ZAGG offers over 2,500 precision pre-cut designs with a lifetime replacement warranty through online channels, big box retailers like Best Buy, resellers, college bookstores, Mac stores and mall kiosks. The company continues to increase its product lines to offer additional electronic accessories to its tech-savvy customer base, as well as an expanded array of invisibleSHIELD products for other industries. For more product or investor information please visit the company’s web site at www.ZAGG.com.

Safe Harbor Statement

This release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended and such forward-looking statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. "Forward-looking statements" describe future expectations, plans, results, or strategies and are generally preceded by words such as "may," "future," "plan" or "planned," "will" or "should," "expected," "anticipates," "draft," "eventually" or "projected." You are cautioned that such statements are subject to a multitude of risks and uncertainties that could cause future circumstances, events or results to differ materially from those projected in the forward-looking statements, including the risks that actual results may differ materially from those projected in the forward-looking statements as a result of various factors, and other risks identified in filings made by the company with the Securities and Exchange Commission.

Contacts

Media:
ZAGG Inc.
Robert Pedersen II, President and CEO
801-263-0699 ext. 110
robert@zagg.com
or
Alpaytac Inc.
Caroline Rubenstein
312-245-9805 ext. 110
caroline@alpaytac.com
or
Investor Relations:
ZAGG Inc.
Brandon O’Brien, CFO
801-263-0699 ext. 122
brandon@zagg.com

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OTCBB:ZAGG

ISIN: US98884U1088

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