Online Sellers Seek Competitive Edge at Online Market World

CAMPBELL, Calif.--(BUSINESS WIRE)--Businesses of all sizes selling products and services on the web are signing up to attend the Online Market World conference and exhibition in an effort to better understand the rapidly changing worlds of online selling and online marketing. Online Market World, in its second year, will take place at Moscone Center West Hall in San Francisco October 1 – 3, 2008 and is expected to attract 2,500 – 3,000 total attendees. Kicking off the event will be Kathy Ireland, CEO and chief designer of Kathy Ireland Worldwide, who will explain how to build brands that suit the changing needs of customers and entire markets.

Selling products and services online is becoming more difficult as new technologies and techniques emerge, and global competition continues to increase. In an effort to gain competitive advantages, online merchants are attending Online Market World to learn how to more efficiently attract customers and prospects, convert browsers into buyers, increase the dollar value per sale, and better comprehend customer behavior.

Attending companies will range from large brand-name retailers to small and medium businesses that sell products, services, or both to businesses or consumers. Conference attendees have the option of choosing among more than 50 conference sessions that address critical business, marketing, IT, sales, and operational issues, and take advantage of other show features like the World of Solutions exhibition, a special networking event and more. Expo attendees may attend keynote and vendor-sponsored sessions that complement the main conference in addition to gaining access to the exhibition.

Popular topics include:

• International selling
• Lead generation
• Merchandising
• Advertising
• Search marketing
• Social media
• Mobile marketing
• Email marketing
• Video and viral marketing
• Metrics
• Site Design
• Payment Options
• Checkout
• Security

Event details including a program schedule are available at www.onlinemarketworld.com. Until September 1, 2008, attendees can take advantage of low advance pricing of just $499 (vs. $650 on site) which includes three full days of conference benefits. Other packages and options are available.

About Online Market World

Online Market World is the premiere event for serious online sellers and marketers. Its comprehensive conference program uniquely covers the entire e-commerce lifecycle including business, IT, marketing, sales, and operational issues. Founded in 2006, the event launched in October 2007 at Moscone Center West Hall in San Francisco and attracted 1.755 attendees. The 2008 conference has been expanded from two days to three days and all other aspects of the show are being expanded to accommodate Online Market World’s growing community. For more information about the event, visit www.onlinemarketworld.com.

Online Market World is produced by interact365, a world-class event management company that produces corporate and industry events. Its executive team and professional staff have decades of experience producing Internet, ecommerce, networking, telecommunications, nanotechnology, clean technology and other events. For more information, visit www.interact365.com.