Dial Directions Gives Evite Guests a Voice-Activated Mobile Service for Directions

SAN FRANCISCO--(BUSINESS WIRE)--Dial Directions (www.dialdirections.com), a leader in voice-entry technology for mobile services, announced that all Evite guests can now access free voice-activated directions to their events. Now included in Evite’s popular Send-to-Phone text alerts is a “directions” phone number for guests to call, say their start address or location, and receive turn-by-turn directions via SMS.

“Our users are always on the go and Dial Directions offers a free, innovative and convenient navigation service for any cell phone user to get to any Evite event destination.”

Available immediately nationwide, the voice-activated directions service is a partnership between Dial Directions and Evite (www.evite.com), the leading social event planning service on the Web.

“Our goal at Evite is to continuously offer our users fun and easy ways to plan and organize their social lives," said Rosanna McCollough, general manager at Evite. “Our users are always on the go and Dial Directions offers a free, innovative and convenient navigation service for any cell phone user to get to any Evite event destination.”

Evite’s Send-to-Phone feature, which already allows Evite users to receive event details on their mobile phone, now offers guests dynamic directions simply by speaking their start location anywhere, at any time. Evite users can simply click the “directions” link in the Evite event details text message to launch a call to a voice-activated service with speech recognition. The service automatically knows the Evite event destination, so users need only say their start address or intersection, and instantly receive turn-by-turn directions to their Evite destination via text message. The free directions feature works from any cell phone and does not require any GPS, data plan or registration.

“Now, Evite users don’t have to plan ahead or worry about losing their way to the party,” said Adeeb Shanaa, chief executive at Dial Directions. “We’re pleased to work with Evite to make getting directions easier, faster and more convenient regardless of what kind of mobile phone you have.”

See a video demonstration of Evite’s directions service: http://www.youtube.com/watch?v=98r7l3pgsCA

About Evite.com

Evite (www.evite.com) is the leading social event planning service on the Web with over 18 million registered users. Evite facilitates over 6 million events annually, which translates to over 200 million invitations, or 24,000 invitations sent per hour! With Evite, hosts have access to everything they need to plan and organize anything from a casual get-together to a big event, including free online invitations, creative party ideas, party planning checklists and other tools. Evite makes planning easy and saves time, money and trees! Launched in 1998, Evite is headquartered in Los Angeles. Evite, LLC is a wholly-owned business of IAC/InterActiveCorp (NASDAQ: IACID/IACI).

About Dial Directions

Dial Directions provides the leading platform for voice-activated location entry, directions, and other LBS, powered by innovation in speech recognition and geo-data technology. The Dial Directions platform enables industry partners to expand their mobile services with a voice-activated interface, including 411/directory assistance providers, carriers, mobile applications, and navigation devices. Dial Directions partners include leaders in innovation such as Ask.com Mobile, Evite, Jingle Network’s 1-800-Free411, and Virgin Mobile USA. Dial Directions also provides the first free nationwide phone service for driving directions, 1-DIRECTIONS (1-347-328-4667). In any U.S. city, mobile phone callers can say their start & destination address; and receive turn by turn directions by text message. For more information, visit: www.dialdirections.com.