iPhone Application Launch is Catalyst for Half a Million New Limbo Members

BURLINGAME, Calif.--(BUSINESS WIRE)--Limbo, one of the largest mobile communities in the US, announces that 500,000 new members have joined Limbo since the July 11 launch of its social location tools and iPhone application. The iPhone application spurred adoption by members of all carriers who access the community from other platforms such as the web, mobile web and text messaging. The growth rate is the greatest in the company’s three-year history.

“iPhone application users are spurring greater interaction in the mobile community making it a richer and more enjoyable place for all Limbo members regardless of how they participate, be it through mobile web, text commands, Internet or iPhone application”

“The iPhone application launch has been a tremendous catalyst for growth,” said Jonathon Linner, CEO of Limbo. “Because anyone can use Limbo, iPhone users have triggered viral growth across all carriers, mobile phone models and usage platforms.”

Increased activity has been seen across all community tools and has significantly increased the number of community interactions per member. Limbo members generated over 57 million messages in July, up 22 percent from 44 million in June.

“iPhone application users are spurring greater interaction in the mobile community making it a richer and more enjoyable place for all Limbo members regardless of how they participate, be it through mobile web, text commands, Internet or iPhone application,” added Linner.

Last month, Limbo launched a series of mobile location tools and corresponding iPhone application that lets members connect with their friends by showing where they are and what they’re doing. In addition to new member growth, members that previously used Limbo exclusively for its text message alerts or social games are now rapidly adopting the mobile location services.

About Limbo

Limbo (www.limbo.com), founded in 2005, is one of the largest, fastest growing mobile communities in the US with over 2 million passionate members and a monthly reach of over five million people. Limbo makes life more social by giving us more from our mobile phones: more friends, more fun, more connections. Limbo is free for everyone to use and is paid for by innovative mobile advertising formats. The award-winning, privately held company, headquartered in Burlingame, Calif., is backed by three of the world’s top venture capital funds: Azure Capital Partners (www.azurecap.com), Draper Fisher Jurvetson (www.dfj.com), and New Enterprises Associates (www.nea.com).