Value Financial Reports Continued Growth – National and Florida Reverse Mortgage Market Share Shows Continued Improvement

MIAMI--(BUSINESS WIRE)--Florida-based Value Financial continues to expand. According to HUD’s “Neighborhood Watch” website, which tracks nationwide reverse mortgage origination, Value Financial firmly owns the number two position in its primary market and ranks number five statewide. In addition, Value Financial is fighting it out on the national scene, ready to move into the top 20. This compares to number 37 a year ago; this movement is significant because of the current down market.

Value Financial is one of Florida’s largest privately held reverse mortgage bankers. Despite unsettling economic conditions, company management sees growth on the horizon. Recently, Value announced a major hiring campaign seeking to add over 200 additional reverse mortgage originators in all Florida markets – within the next six weeks. This campaign is being called the “Army of 250 ©” and allows Value to put additional specialists on the ground in every major Florida market. Value supports its loan officers with its proprietary Lead Generation System (“LGS ©”), a multimedia marketing effort showing consistent response rates in excess of Industry norms. Executing via one of the Industry’s finest vertical technology platforms, Value can leverage its existing capabilities to handle this growth, tripling its current size with little additional cost. CEO Nelson Locke said, “We are tightly focused on owning our markets and paying close attention to what goes on in our own shop first. We don’t much care about everyone else. We are a statistic of ONE, and we see current events as good for our continued growth and expansion.”

Last year, Value originated over $125 million in Reverse Mortgages in Florida. This year Value expects to expand into five additional key states, with significant additional volume growth. Value has added certain forward FHA products to its menu. For Reverse Mortgage Originators in Florida, Texas, Georgia, Colorado, or Oregon – to investigate opportunities with Value, contact Value at hr@valuefinancial.net or call (800) 760-4818. Visit their web site at www.valuefinancial.net.

Mr. Locke can be contacted at nlocke@valuefinancial.net.