GameStop Launches New Female-Driven Microsite for Madden NFL '09

GRAPEVINE, Texas--(BUSINESS WIRE)--GameStop, Corp. (NYSE:GME), the world’s largest video game and entertainment software retailer, today announced the launch of its “Girls Night In” Online Playbook and Web site in conjunction with highly anticipated release of Madden NFL ‘09 All Play for the Nintendo Wii by Electronic Arts on Tuesday, August 12. The site, www.gamestop.com/girlsnightin, was designed to help educate wives, moms and girlfriends about the Madden phenomenon and provide easy tips and solutions to help them “stay in the game” this football season.

“We are always on the lookout for new ways to introduce the growing number of casual and female gamers to different gaming genres and systems that they might have otherwise passed by”

Women today represent 40 percent of all gamers, according to the International Game Developers Association. And while the Entertainment Software Association reports nearly six out of ten gamers believe there are more games available today that appeal to women than ever before, the evolution calls for additional tools to connect with these growing audiences.

“We are always on the lookout for new ways to introduce the growing number of casual and female gamers to different gaming genres and systems that they might have otherwise passed by,” said Betty Shock, regional vice president for GameStop. “The release of Madden NFL ‘09 All Play for the Nintendo Wii provides an ideal opportunity for GameStop to offer the increasing number of female gamers with a site of their own. It also gives women the opportunity to make Madden NFL ‘09 an exciting and engaging new alternative to the typical ‘girls night out’ by providing the necessary tools to get in the game.”

The GameStop “Girls Night In” Web site will serve as an interactive resource for women looking to master the basic football knowledge needed to compete with boyfriends, husbands, friends and even their kids on Madden NFL ‘09. Created in celebration of the 20^th anniversary of Madden NFL and the unofficial start to the football season, the “Girls Night In” Online Playbook includes all the ingredients necessary to plan and experience a fun and interactive night. Visitors to the site will also have access to:

“Host a Girls Night In Party” – A collection of recipes, supplies and guides to creating your own Mad for Madden event and the ability to submit and view event photos
“Football 101” – Tips and advice on how women can brush up on their football terminology and trivia with an extensive Football Playbook and Vocabulary Guide
“All About Madden” – Game cheats, an interactive timeline and video of the historic game

For the full “Girls Night In” experience, please visit www.gamestop.com/girlsnightin.

About Madden NFL '09

Celebrating 20 years of innovation and counting, Madden NFL '09 delivers its most complete NFL football package ever. Whether you're a seasoned veteran or picking up the game for the first time, players of all skill levels will enjoy a unique, yet challenging experience with the innovative Adaptive Difficulty Engine, which tailors the game to match your playing style. With a new broadcast presentation and online leagues, plus more than 85 new features and enhancements, Madden NFL '09 is the most authentic and adaptable game in sports video game history.

About GameStop Corp.

Headquartered in Grapevine, TX, GameStop Corp. is the world's largest video game and entertainment software retailer. The company operates 5,264 retail stores in 16 countries worldwide. The company also operates two e-commerce sites, GameStop.com and EBgames.com, and publishes Game Informer(R) magazine, a leading multi-platform video game publication. GameStop Corp. sells new and used video game software, hardware and accessories for video game systems from Sony, Nintendo, and Microsoft. In addition, the company sells PC entertainment software, related accessories and other merchandise. General information on GameStop Corp. can be obtained at the company's corporate website: http://www.gamestopcorp.com.