The Reserve's Bruce R. Bent, Creator of the Money Market Fund, Available to Share Insights on Money Funds and the Recent Flight to Safety and Liquidity

NEW YORK--(BUSINESS WIRE)--Bruce Bent, Founder and Chairman of The Reserve, the world’s most experienced money fund manager, is available to address questions every investor is asking now: Where is my money safest? Where do I turn? How safe is my cash investment?

“We are seeing an unnecessary crisis of confidence in today’s marketplace. It’s important for investors to be aware of what and with whom they are investing, but at the same time they need to have confidence in the soundness of money market funds,“ says Mr. Bent. “The purpose of the money market fund is to provide safety of principal, liquidity and a reasonable rate of return all the while boring investors into a sound sleep.”

Mr. Bent offers a unique perspective not only on money funds, but cash management strategies and trends as well. One interesting trend is the increasing number of investors who are seeking the safe haven of U.S. Treasury funds over other types of money funds and even FDIC-insured deposits. Unlike FDIC insured bank deposits, which only insures $100,000 in any one bank, U.S. Treasury funds invest exclusively in securities backed by the full faith and credit of the U.S. government.

Bruce R. Bent is available to the media as a resource to provide market insight and to discuss recent events affecting cash markets. Patrick Ledford, Chief Investment Officer for The Reserve, is also available to provide portfolio strategies and market commentary. With over 25 years of fixed income portfolio management experience, Mr. Ledford’s knowledge of the credit markets and history of market movements is both broad and deep.

About The Reserve

Founded in 1970, The Reserve is The World’s Most Experienced Money Fund Manager^SM, serving the brokerage, banking and institutional marketplace. In addition to launching the world’s first money market fund, The Reserve has developed a full suite of innovative cash management solutions, including the industry’s first FDIC-insured money market sweep program, diverse money market fund offerings, unique bank cash sweep services and cutting-edge cash plus products. Today, The Reserve manages more than $120 billion for individuals, banks and institutional clients. For more information visit www.TheR.com or call 800-637-1700.

There is no other company in the world that has managed money market funds longer than The Reserve, the largest investment manager dedicated entirely to cash and money fund management. Since creating the money fund industry in 1971, Bruce R. Bent, The Reserve’s Founder and Chairman, has actively participated in the management of the company and regularly educates the markets on money funds and his original tenets of safety of principal, daily liquidity and a reasonable rate of return.

An investment in the funds is not insured or guaranteed by the Federal Deposit Insurance Corporation or any other government agency. Although the funds seek to preserve the value of your investment at $1.00 per share, it is possible to lose money by investing in the funds. Money market yields may vary.

“The Reserve”, its related logo, and “The World’s Most Experienced Money Fund Manager” are service marks or registered service marks of Reserve Management Corporation in the United States and other countries.