July 31, 2008 01:35 PM Eastern Time 

United First Financial Awarded Editors’ Choice Award by Personal Real Estate Investor Magazine

BLUFFDALE, Utah--(BUSINESS WIRE)--United First Financial™, a financial software services and support company, recently received the Editors’ Choice Award from Personal Real Estate Investor Magazine. The magazine’s editorial board selected the company, and presented the award at United First Financial’s recent international convention in Atlanta.

United First Financial’s (UFirst) innovative Money Merge Account™ program uses existing banking tools, one-on-one coaching and a Web-based software tool to help consumers pay off their mortgages and consumer debt in a fraction of the time as well as build wealth.

“Our program helps people pay off all kinds of debt—including what is typically their largest debt, their mortgage—as quickly as possible with little to no change in their lifestyle,” said Jonathan E. Bonnette, co-founder of UFirst. “We also help people increase their financial awareness and achieve their financial goals. It’s an honor to be recognized by the Editorial Board of Personal Real Estate Investor Magazine; we are proud to be the company behind the Money Merge Account solution.”

In the research process, the editors determined three key factors to a successful mortgage acceleration system:

1. Mortgage payment acceleration is a very viable strategy that should be understood by anyone who desires to build and secure personal assets, including homeownership.

2. Market leadership is only possible with a vision, sound product, full-time customer service by a dedicated support organization and wide distribution by a committed sales force.

3. The feedback and insight that comes out of the direct customer support process has allowed constant improvement and added features to the Money Merge Account program and customer experience.

“We found the Money Merge Account system from United First Financial to be the clear leader in this market,” said Andrew Waite, publisher of Personal Real Estate Investor Magazine. “The system simplifies a complex world so homeowners can manage their financial condition better and take the American Dream of home equity growth to reality.”

For more information concerning UFirst and its highly-rated Money Merge Account program, please visit www.UnitedFirstFinancial.com.

About United First Financial

United First Financial is a financial software services and support company. Its products, tools and coaching services enable consumers to pay-off their mortgages, eliminate their debt and achieve financial independence in a fraction of the time. For more information about United First Financial or the Money Merge Account program, please visit www.UnitedFirstFinancial.com.

About the Personal Real Estate Investor Magazine Editors’ Choice Award

The Personal Real Estate Investor Magazine Editors Choice Award is made to game changing real estate products and services. The product or provider must show innovation and originality and thereby improve a customer’s experience. Personal Real Estate Investor Magazine is the only editorial based consumer real estate magazine in the United States designed to help our readers find, make and save money on their real estate investments. Personal Real Estate Investor Magazine is America's best selling real estate investment magazine now has the seventh best sell-through rate of business and finance magazine titles in bookstores and select airport newsstands nationwide. www.PersonalRealEstateInvestorMag.com

United First Financial and Money Merge Account are trademarks of United First Financial. All other trademarks are property of their respective owners.