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July 29, 2008 11:00 AM Eastern Time 

Pulse~LINK’s CWave Wireless-for-HDMI Platform Named an Approved Retransmission Technology by Digital Content Protection, LLC

Wireless HDTVs to Begin Shipping Fall 2008

CARLSBAD, Calif.--(BUSINESS WIRE)--Pulse~LINK announced today that its CWave® UWB Wireless-for-HDMI platform has been certified as an Approved Retransmission Technology (ART) by Digital Content Protection, LLC, (DCP, LLC) - the administrator of the HDCP specification. This, along with the FCC Certification CWave received in December 2007, represents the primary certification requirements for the commercial release of its CWave® Wireless-for-HDMI products. The first products will be available this fall.

“DCP, LLC is committed to protecting premium commercial entertainment content. HDCP content protection enables consumers to enjoy HD content while providing a protected environment for content providers”

“Pulse~LINK’s CWave technology was built from the ground up to network premium multimedia content throughout the home,” states John Santhoff, Chief Technology Officer of Pulse~LINK. “From the very beginning, we placed a high priority on preserving the content protection mechanisms demanded by content providers. This stamp of approval from DCP is important in enabling us to work with partners, such as Westinghouse, to deliver products that allow consumers to experience high-quality HD content wirelessly in their home.”

Westinghouse, one of the leading LCD manufacturers in the U.S.*, will begin shipping its new 42” and 47” wireless HDMI HDTVs in the commercial market this fall. The fully integrated wireless displays feature Pulse~LINK’s CWave UWB chipset.

John Araki, Vice President and General Manager, Commercial Business Unit, at Westinghouse Digital Electronics, states, “Pulse~LINK’s ART certification allows us to ship this first-of-its-kind display for wireless HD entertainment with assurances that it satisfies content providers with the required level of content protection that they demand in today’s digital media age.”

To receive ART compliance, the technology solution must first be HDCP Licensed. High-bandwidth Digital Content Protection (HDCP) technologies protect high-value digital motion pictures, television programs and audio against unauthorized interception and copying between a digital set top box or digital video recorder and a digital TV or PC. HDCP is a specification that protects digital entertainment across the DVI/HDMI interface and provides a robust, cost-effective method for transmitting and receiving digital entertainment content to compliant displays.

“DCP, LLC is committed to protecting premium commercial entertainment content. HDCP content protection enables consumers to enjoy HD content while providing a protected environment for content providers,” states Stephen Balogh, President of DCP, LLC. “Pulse~LINK’s CWave technology meets our requirements for transmitting HD content wirelessly and over coax.”

The ART criteria document outlines the DCP and content owners approved method for retransmitting HDCP-protected content between devices, such as in wireless or over coax transmitter/receiver repeaters. Approved Retransmission Technologies are found in Appendix C of the HDCP License Agreement, and only those technologies listed in Appendix C are permitted to retransmit HDCP-protected content.

Pulse~LINK is a pioneer and innovator in the commercialization of UWB communications and the first semiconductor company to deliver a wired and wireless solution with Gigabit data rates for true room-to-room networking of interactive High Definition content. Devices enabled with the Pulse~LINK CWave® UWB chipset allow HD video content, multi-channel audio and high-speed data located anywhere in the home to be shared across the existing coax backbone, in addition to wireless connectivity within each room.

About Pulse~LINK, Inc.

Pulse~LINK, Inc. is a privately held Delaware Corporation headquartered in Carlsbad, California, with more than 350 issued and pending patents pertaining to UWB wired and wireless communications. Pulse~LINK’s CWave® UWB technology is a “no-new-wires” solution that delivers up to Gigabit data rates over coax and wireless networks from the same chipset, providing consumers with the unprecedented ability to distribute high quality multimedia content throughout the home. CWave® solutions support simultaneous operation of 1394, Gigabit Ethernet, and HDMI over coax and wireless connections. For additional information about Pulse~LINK, Inc., please visit: http://www.pulselink.net.

About Westinghouse Digital Electronics

Westinghouse Digital Electronics is one of the leading LCD TV manufacturers in the U.S. The company offers a complete suite of innovative LCD displays for the professional and consumer markets as well as LCD-based consumer electronic products that deliver the latest digital content for the ultimate entertainment or commercial display experience. Westinghouse Digital’s award-winning consumer HDTV line up includes a complete family of 720p and 1080p LCD HDTVs and HD 1080p monitors in a wide range of sizes and formats, HD Grade™ computer standard and widescreen monitors, and a full line of digital photo frames. Westinghouse Digital’s Commercial Business Unit offers complete set of customized display solutions including high-end LCD HDTVs and video monitors targeted to meet the demanding needs of the Pro A/V business sector, including digital signage applications. As a fully-integrated, complete technology provider, Westinghouse Digital has the capability to provide customers with hardware, software and content in one box for the ultimate all-in-one solution. As the power behind Adtek Media’s PumpTop TV network, Westinghouse Digital is the exclusive supplier of thousands of specially-designed LCD screens which deliver entertainment, news and advertising in major brand gas stations to millions of viewers each month. For more information, please visit www.westinghousedigital.com.

* The NPD Group/Retail Tracking Service, based on unit sales, Year to Date 2008.

Forward-Looking Statements: Any statements contained in this release that are not historical facts are forward-looking statements as defined in the Private Securities Litigation Reform Act of 1995. All forward-looking statements rely on assumptions and are subject to various risks and uncertainties that could cause actual results to differ materially from expectations.

Contacts

Pulse~LINK, Inc.
Laurie Watkins, (858) 794-9414
lwatkins@pulselink.net

http://www.pulselink.net

Company Information Center

Pulse-LINK, Inc. RSS feed for Pulse-LINK, Inc.

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