GameFly Announces Fully Integrated Campaign on Xbox LIVE(R)

LOS ANGELES--(BUSINESS WIRE)--GameFly, the leading online video game rental service, today announced a fully integrated campaign with Microsoft to execute a multi-tiered program on the Xbox LIVE^® online entertainment network. This relationship will provide another avenue for users to learn about the benefits of GameFly. The program includes a special subscription offer exclusive for Xbox LIVE members -- $5.95 for the first month of GameFly -- plus 400 Microsoft Points, which can be used to purchase downloadable content on Xbox LIVE^® Marketplace for the Xbox 360^® video game and entertainment system from Microsoft. The campaign will run now through September 13, 2008.

“With millions of Xbox LIVE members in the U.S., this is a great way to share the benefits of GameFly with the largest gaming community in the console market.”

The GameFly presence on Xbox LIVE includes a GameFly Branded Destination Experience (BDE) which lets users learn more about GameFly, watch the newest commercial and download GameFly Themes and Gamer Pics. Additionally, Xbox LIVE members can enter the “Register and Win” Sweepstakes, with a grand prize package featuring tickets to meet and see multi-platinum recording artist Metallica perform.

“Working with Microsoft and establishing a presence on Xbox LIVE is a natural fit for GameFly,” said Sean Spector, GameFly’s co-founder and senior vice president, business development and content. “With millions of Xbox LIVE members in the U.S., this is a great way to share the benefits of GameFly with the largest gaming community in the console market.”

“We’re delighted to work with GameFly and provide the passionate community on Xbox LIVE access to exclusive offers and exciting new experiences,” said Mark Kroese, General Manager for the Advertising Business Group under Microsoft’s Entertainment & Devices division. “Programs such as GameFly are a great example of how brands can create engaging and valuable offerings for members on Xbox LIVE.”

“Register and Win” Sweepstakes

To enter the sweepstakes, users must download a Gamer Pic or GameFly Theme from the GameFly BDE. The grand prize is two tickets to a Metallica concert, meet-and-greet with the band and an Xbox 360 signed by Metallica. Travel and accommodations to the show are also included. Additional prizes include 1 year and 6 month GameFly memberships and a copy of Mercenaries 2: World in Flames for the Xbox 360 from EA. The sweepstakes runs through September 13, 2008 and winners will be selected soon after.

About GameFly

GameFly™ is the leading online video game rental service. With a choice of more than 5,000 titles, GameFly offers the widest selection of games for the PlayStation® 2, PlayStation® 3, Xbox™, Xbox 360™, GameCube™, Game Boy™ Advance, Nintendo DS™, Nintendo Wii™ and PSP™ without the hassle of due dates or late fees. With plans starting at $15.95 a month, GameFly subscribers can rent one to four games at a time and keep them for as long as they like. Subscribers manage their GameQ™ online and receive games directly from the U.S. Postal Service via first class mail. GameFly is also a great source for high quality, used video games at exceptional prices. For more information and a free trial, please visit www.gamefly.com.