Loewe Selects NXP to Power Full-HD LCD TVs

EINDHOVEN, Netherlands--(BUSINESS WIRE)--Loewe, a leading European TV manufacturer, has chosen the flagship video postprocessor from NXP Semiconductors, PNX5100 to deliver full-HD picture quality on its latest 37-inch and 40-inch LCD TV line-up – the Spheros R37 Full HD+ 100, the Individual 40 Selection Full HD+ 100 and the Individual 40 Compose Full HD+ 100. The 100Hz flat panels from Loewe will draw on NXP’s Motion Accurate Picture Processing (MAPP) technology and full motion compensated up-conversion to reduce contour blurring and halos for brilliant 1920x1080 high-definition (HD) images.

Roland Bohl, director for R&D at Loewe, said: “As the HD LCD TV market matures and consumers demand progressive improvements in their viewing experience, the ability to up-convert and deliver life-like picture quality will be a key differentiator for Loewe. Having evaluated a number of video processors on the market, we found NXP to offer the right platform for up-conversion to realize our philosophy of image enhancement (Image+ HD 100) in order to complement Loewe’s premium LCD TV strategy – stylish design with superior picture quality.”

Vincent Vermeer, product marketing director for digital TV systems, NXP Semiconductors, said: “Loewe’s choice of the PNX5100 with our MAPP technology for its full-HD TV line-up reaffirms NXP’s R&D strengths and demonstrates our understanding of consumer expectations from HDTV viewing today and in the foreseeable future. NXP is powering the revolution in HD viewing experience, as TVs become the window to a world of content from a myriad of sources, with ever better picture quality.”

NXP’s PNX5100 video postprocessor combines three-frame HD Movie Judder Cancellation (MJC), motion sharpness and vivid color management to successfully reduce the visible halo and blur in fast moving scenes to deliver an enhanced viewing experience for enjoying sports and action movies. The Automatic Picture Control (APC) feature dynamically adjusts the processing parameters used to obtain optimal improvement on every output frame.

Availability

Powered by NXP’s PNX5100 video postprocessor, the Spheros R37 Full HD+ 100, the Individual 40 Selection Full HD+ 100 and the Individual 40 Compose Full HD+ 100 from Loewe are today available at retail outlets around Europe.

For more information on NXP’s PNX5100, click through http://www.nxp.com/acrobat_download/literature/9397/75016130.pdf.

For more information from Loewe, click through:

http://www.loewe-uk.com/spheros_r_37_de,31213,53.html for the Spheros R37 Full HD+ 100

http://www.loewe-uk.com/individual40_selection_de,38678,53.html for the Individual 40 Selection

http://www.loewe-uk.com/individual_compose_40_de,39276,53.html for the Individual 40 Compose

About NXP Semiconductors

NXP is a top 10 semiconductor company founded by Philips more than 50 years ago. Headquartered in Europe, the company has 37,000 employees working in more than 20 countries and posted sales of USD6.3 billion in 2007. NXP creates semiconductors, system solutions and software that deliver better sensory experiences in mobile phones, personal media players, TVs, set-top boxes, identification applications, cars and a wide range of other electronic devices. News from NXP is located at www.nxp.com.

Forward-looking Statements

This release may contain certain forward-looking statements with respect to the financial condition, results of operations and business of NXP and certain plans and objectives of NXP with respect to these items. By their nature, forward-looking statements involve risk and uncertainty because they relate to events and depend on circumstances that will occur in the future and there are many factors that could cause actual results and developments to differ materially from those expressed or implied by these forward-looking statements.