WHERE Takes iPhone App Store by Storm

BOSTON--(BUSINESS WIRE)--uLocate Communications, Inc. today announced that its award-winning, location-based application WHERE™, is among the most popular applications on the new iPhone App Store pulling in as many as 100 activations per second.

“Will you go hybrid with your next car purchase?”

Since the launch of Apple's new App Store on Friday, WHERE has received over 125,000 downloads, surpassing all other GPS applications on the App Store. In addition, Walt Mossberg of the Wall Street Journal noted WHERE as one of ten applications worth checking out.

“We’re thrilled to see the immense numbers of downloads and popularity of WHERE over the weekend,” said Dan Gilmartin, vice president of marketing, uLocate Communications. “iPhone and iPod users are quickly connecting with the world around them through WHERE’s library of location-enabled widgets, and we look forward to continuing the momentum.”

In addition to the launch widgets, WHERE offers consumers other innovative location based apps including:

Quibblo: Participate in unique location-aware polls and surveys on your iPhone. For example, a recent poll asked, “Will you go hybrid with your next car purchase?” 52% of all users said no, and in uLocate’s hometown of Boston 67% said yes.
SkyMap: Get to know the stars above you.
Zipcar: Locate the Zipcar closest to you.
HeyWhatsThat: View a 360° panoramic sketch of the skyline naming the peaks around you.

WHERE is free of charge and available in the U.S., U.K., and Canada for the iPhone and iPod Touch at the App Store.

For more information about WHERE, please visit: www.where.com/iphone

About WHERE™

WHERE, a service of uLocate Communications, connects consumers with people, places and things through the power of location. Whether finding friends in a crowded city, locating the lowest gas prices, satisfying a craving for a latte or scoring tickets to a local show, it’s all about navigating your world. WHERE lets consumers personalize their mobile experience while exploring and sharing interests with friends. Whatever your pursuits, WHERE delivers the best in local information from Eventful, Yelp, GasBuddy, Zipcar, Starbucks, Buddy Beacon® and more. For more information, please visit http://www.where.com.