'Spraychel for President' Campaign Surges Ahead in Showdown with Greasy Competitor

Spraychel, the I Can't Believe It's Not Butter!(R) Spray, Rallies More Than 240,000 Online Supporters in Her Bid for Fridge President

ENGLEWOOD CLIFFS, N.J.--()--Despite the greasy, underhanded tactics used by the Butter Party to win over voters, the Spraychel for President team announced today that voters' tastes are turning toward Spraychel. A Spraychel campaign insider insists the I Can't Believe It's Not Butter!(R) Spray is pulling ahead of nemesis Maxwell Butterman, though an anonymous source from Butterman's headquarters warns that they still have some powerful strategies up their sleeves. Visit Spraychel's campaign headquarters at VoteSpraychel.com for breaking news and to cast your vote.

In the latest campaign twist, Spraychel's campaign manager, Mr. More, uncovered secrets from the greasy past of Butterman and his campaign manager, Buttricia. For decades the devious duo - who are actually brother and sister - have used well-oiled schemes to manipulate the fridge population in order to get whatever they want - from Butterman's high school class presidency to Buttricia's oily love affair with Dr. Cobb. Now the slippery pair is taking their cunning ways to the next level by plotting to steal the fridge presidency from Spraychel.

But instead of wilting under the pressure, Spraychel is more pumped up than ever to win. She enlisted the support of fridge movie star Cobbert Huskenberg, who appeared with her before hundreds of fresh-food fans at the latest Spray Party rally against fridge warming.

"Let's put an end to the fat-slinging in the campaign, said Spraychel. What my virtuous veggie supporters need to know is that my zero grams fat and zero calories per serving* is the smartest way to keep everyone happy and satisfied."

So far, more than 240,000 online supporters have cast their votes for Spraychel. To get in on the action and watch the campaign drama unfold visit VoteSpraychel.com. Join the Spray Party by casting your vote for Spraychel, playing online games, and rallying your friends to support the cause. Voting for Spraychel will earn you the chance to win a presidential salary of $400,000, while playing the online games provides daily chances to win instant prizes and gain additional entries into the grand prize sweepstakes.** Each time you visit VoteSpraychel.com to watch and vote for Spraychel or to play games, you increase your chances of winning.

Don't miss out on the campaign action. See what happens next, Monday, July 21st on VoteSpraychel.com.

*0g fat, 0g saturated fat per serving

**No purchase necessary. Void where prohibited. I Can't Believe It's Not Butter!(R) Spraychel for President Sweepstakes & Instant Win Game is sponsored by Conopco, Inc., d/b/a Unilever. Open to legal residents of the 50 U.S. states & Washington, D.C., 18 & older. Begins 12:00:01 p.m. ET on 6/23/08 & ends 11:59:59 p.m. ET on 7/27/08. For official rules visit www.votespraychel.com.

About Unilever

Unilever's mission is to add vitality to life. We meet everyday needs for nutrition, hygiene and personal care with brands that help people feel good, look good and get more out of life. Each day, around the world, consumers make 160 million decisions to purchase Unilever products.

In the United States, the portfolio includes major brand icons such as: Axe, all, Ben & Jerry's, Bertolli, Breyers, Caress, Country Crock, Degree, Dove personal care products, Hellmann's, Klondike, Knorr, Lipton, Popsicle, Promise, Q-Tips, Skippy, Slim-Fast, Snuggle, Suave, Sunsilk and Vaseline. All of the preceding brand names are registered trademarks of the Unilever Group of Companies. Dedicated to serving consumers and the communities where we live, work and play, Unilever employs more than 14,000 people in both the United States and Puerto Rico - generating nearly $11 billion in sales in 2007. For more information, visit www.unileverusa.com.

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Contacts

M Booth & Associates
Cody Adams, 212-539-3215
codya@mbooth.com

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Contacts

M Booth & Associates
Cody Adams, 212-539-3215
codya@mbooth.com