VideoEgg Ad Network Delivers Enhanced Ad Capabilities for Deeper Engagement

SAN FRANCISCO--(BUSINESS WIRE)--VideoEgg, the rich media ad network that guarantees brand engagement, today introduced new features to give advertisers more effective engagement with users inside social environments at a guaranteed engagement price. The new features offer the following benefits to marketers:

“The ad experience is ripe for innovation”

LIVE: Use real-time RSS feeds to continually update the ad experience
LOCAL: Deliver zip code-specific messaging
RICH: Easily deploy and track a rich multi-video ad experience to increase user interactivity
SHOP: Bring the browser to the user, merchandising multiple items in a single real-time ad experience
SHARE: Viral capabilities help spread the message through virtually any communication or social channel

The new features also enable marketers to better target vertical sectors, beginning with the automotive, entertainment, retail and wireless industries. VideoEgg’s automotive solution, for example, allows an ad unit to display nearby dealerships in interactive maps, while the entertainment industry can target local consumers by adding nearby movie listings to theatrical previews.

Leading brands such as Sprint and Puma are using VideoEgg’s network to connect users with brand content and encourage sharing across many social environments, such as Facebook, MySpace and Digg.

“VideoEgg provides an extremely rich ad experience with viral tools that let consumers accelerate and perpetuate our media buys,” said Edward McLoughlin, Media Director at Mindshare Interaction. “The VideoEgg pricing model also provides accountability as it guarantees engagement with our target audiences.”

VideoEgg offers brands an unprecedented approach to advertising, with a pricing model based on cost per engagement (CPE) that delivers accountability and unmatched insight into ad effectiveness. Ads are served for free, and advertisers pay only when a user engages with their brand content, providing a risk-free method to distributing highly targeted rich media content. In just four months since launching its CPE engagement model, over 50 leading brands including Hershey’s, Fox, Adidas, Nike, Comcast, Disney, GM, Mazda and Microsoft have advertised across the VideoEgg network for guaranteed engagement.

“The ad experience is ripe for innovation,” said Troy Young, chief marketing officer, VideoEgg. “We need to replace the banner with portable media experiences that leverage the power of video, feeds, maps and localization. We can get consumers to engage—we just have to make online advertising more interesting.”

To see how VideoEgg is changing brand marketing online, check out the demos at http://www.videoegg.com/adlabs.

About VideoEgg, Inc.

VideoEgg is a new kind of rich media advertising network that guarantees brand engagement. The network is composed of over 50 million uniques across more than 200 leading video, gaming and social network sites as well as social applications, bringing outstanding consumer reach and engagement to its advertising partners. An advertising innovator, VideoEgg was the first to commercialize interactive advertising overlays onto video, an approach that is being widely adopted by the industry. Founded in 2005 and based in San Francisco, with offices across North America, in the UK and Australia, the company is privately held and backed by August Capital, First Round Capital, Maveron, WPP and Focus Ventures. For more information on VideoEgg, please visit www.videoegg.com.

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