Havana Beverages Launches Bag-in-the-Box Packaging

LOUISVILLE, Ky.--(BUSINESS WIRE)--Natural beverage industry leader Havana Beverages introduces 2.5 gallon Bag-in-the- Box packaging (BIB) and becomes the first all-natural, premium soda available in fountain service. The BIB packaging will bring the niche brand and its premium, pure cane sugar products to more retailers and ultimately more consumers nationwide.

“Fountain service is a huge area of opportunity, and we are excited to start offering our unique products to those retailers and customers”

Havana Beverages are premium, naturally-flavored, gluten-free sodas. Unlike many popular sodas today which are sweetened with high-fructose corn syrup, Havana Cola, Havana Mojito and new Havana Tamarind are sweetened with 100% Pure Cane Sugar. The products are available in diet and can be used as mixers in popular alcoholic drinks.

“We provide fountain service retailers a delicious alternative to ordinary soft drinks at a competitive price,” said Alexander “Sandy” Nixon, president of Havana Beverages. “Fountain service is a huge area of opportunity, and we are excited to start offering our unique products to those retailers and customers,” Nixon said.

All five Havana Beverage products are available as BIB and suitable for counter top or gun-type beverage dispensing systems. The BIB packaging was used during the Fifth Third Bank Waterfront Independence Festival July 3^rd and 4^th on the banks of the Ohio River in Louisville, Kentucky. Havana Beverages was the exclusive beverage sponsor of the annual event which attracted more than 100,000 people. Havana Beverages are also available in 12-ounce, clear flint glass bottles which feature hand-drawn labels to reflect the company’s Cuban heritage.

About Havana Beverages

Headquartered in Louisville, Kentucky, Havana Beverages is an industry leader in producing the finest quality, premium flavored beverages in the United States. Its distinctive line of flavored colas - Havana Cola, Havana Mojito, Havana Tamarind and diet versions of all products - are sold in gourmet grocery chains and liquor stores nationwide. Havana Mojito received 4 ½ out of 5 stars from BevNET.com and was recognized as a finalist in the 2007 New Products Showcase Awards at Natural Products Expo East in Baltimore. www.havanabeverage.com/.