General Data Launches Web Site to Showcase Healthcare Technology Solutions

General Data Company’s New Healthcare-Specific Web Site Will Be Resource for Hospitals and Healthcare Organizations to Enhance Patient Safety Through Barcode-Based Identification and Wireless Mobility Technologies

CINCINNATI--(BUSINESS WIRE)--General Data Company, Inc. (www.general-data.com) today announces the launch of a new healthcare-focused Web site, www.general-data.com/healthcare. Delivering timely information to enhance patient safety in medical facilities, the site will provide healthcare professionals with a comprehensive overview of innovative new barcode-based identification, tracking and workflow solutions for hospitals and laboratories.

“With the movement to reduce medical errors gaining momentum across the country, we want to empower healthcare facilities with the latest information and most advanced solutions for ensuring patient safety and care”

“With the movement to reduce medical errors gaining momentum across the country, we want to empower healthcare facilities with the latest information and most advanced solutions for ensuring patient safety and care,” said Ralph Moher, Vice President of Marketing, General Data Company. “Our new Web site allows healthcare professionals immediate access to new technologies that can help their organizations increase efficiencies and save lives.”

The new Web site will highlight all of General Data’s identification, tracking and data collection solutions for healthcare, including the company’s Personal ID^™ patient identification wristband system and its ID/Positive^™ family of integrated laboratory specimen identification and tracking solutions. Featuring durable, high-resolution barcodes and text, Personal ID^™ wristbands ensure positive patient identification for medication administration, specimen collection and other point-of-care activities. Use of the Personal ID^™ wristband system has proven to reduce medical mistakes by as much as 85% in case studies. The ID/Positive^™ system uses barcode technology to enable pathology labs to error-proof their processes by accurately identifying and tracking tissue specimens and slides. ID/Positive eliminates specimen mis-identification errors and supports an efficient, streamlined lab workflow. Dako, an international supplier of laboratory diagnostic technologies, recently selected ID/Positive^™ as their standard for barcode-based specimen identification for their laboratory system.

In addition, General Data’s new healthcare Web site will feature a blog (www.general-data.com/blogs/viewblog.aspx) dedicated to discussing patient safety, healthcare IT, barcoding and RFID, and other trends and developments that impact the healthcare community.

The launch of the new healthcare Web site is part of an overall corporate Web site re-design and re-branding effort. General Data plans to launch additional industry-specific Web sites throughout 2008.

To learn more about General Data Company, Inc., contact Ralph Moher at [phone] ext. 2219 or [e-mail], or visit www.general-data.com.

About General Data Company Inc.

General Data Company, Inc. is recognized as a premiere provider of innovative barcode identification and automated data collection products and solutions that enable organizations to streamline workflow, error proof processes, better manage critical data, and improve business-process accuracy, productivity and performance. Founded in 1981, General Data is a privately held company with headquarters in Cincinnati, Ohio USA. More information on General Data’s products and solutions can be found at www.general-data.com.