Keynote Systems and FierceWireless to Lead Webinar Revealing Highlights of Industry’s First Study on Common Short Codes

• Keynote Sets Industry Standard for Measuring Reliability and Responsiveness of SMS Messages Addressed to Common Short Codes (CSCs)
• High-Level Performance Results of 24 CSC Revealed on Thursday, June 19 at 12:00 p.m. ET

SAN MATEO, Calif.--(BUSINESS WIRE)--Keynote Systems (Nasdaq:KEYN), the global leader in on-demand mobile and Internet test & measurement solutions for continuously improving the online experience, today announced a Webinar with FierceWireless on Thursday, June 19 at 12:00 p.m. ET at which time Keynote will reveal important highlights of the industry’s first study on the performance, availability and success rates of SMS messages addressed to Common Short Codes (CSC).

“Until now, content and application providers have had little or no visibility into the performance of their CSCs”

This first-of-its-kind CSC study compares SMS message round-trip delivery time and average availability across 24 popular CSCs from the end-user point of view, demonstrating the variability and the importance of benchmarking the performance of CSCs. The results will cover the top-performing CSCs and analyze the variation in performance due to different carrier networks and different locations.

“Until now, content and application providers have had little or no visibility into the performance of their CSCs,” said Nisheeth Mohan, product manager for mobile at Keynote. “The implications of a poorly performing CSC are immense; poor customer experience can damage a company’s reputation and result in significant revenue losses.”

Common Short Codes represent a fast-growing channel offering companies direct communication with millions of consumers through SMS. Common Short Codes are four to six digit numeric codes to which text messages can be sent from a mobile phone for a whole host of applications such as accessing or buying mobile content (e.g. horoscopes, games, ring tones, coupons, etc.), voting for a favorite TV contest, or participating in a poll and can be leased by any company through an SMS aggregator.

To register for the Webinar taking place on Thursday, June 19 at 12:00 p.m. ET, please visit: https://event.on24.com/eventRegistration/EventLobbyServlet?target=regi stration.jsp&eventid=112075&sessionid=1&key=851CD491098A2F5C3925F7666E 191111&sourcepage=register (Due to its length, this URL may need to be copied/pasted into your Internet browser's address field. Remove the extra space if one exists.). The results of Keynote’s Common Short Code study will be provided during the Webcast.

About Keynote

Keynote Systems (Nasdaq “KEYN”) is the global leader in on-demand test & measurement solutions for continuously improving the online experience. As an independent and trusted third-party, Keynote provides IT and marketing executives with an unbiased view into their Internet services from around the world. For over a decade, Keynote has been providing measurement data and testing capabilities that allow companies to understand and improve their customers’ online and mobile experience. Keynote has four test and measurement businesses: Web performance, mobile quality, streaming & VoIP, and customer experience/UX. In addition, Keynote’s industry analysis group called Keynote Competitive Research publishes proprietary studies measuring customer experience and service levels across a wide range of industries.

Known as The Mobile and Internet Performance Authority™, Keynote has a market-leading infrastructure of 2,400 measurement computers and mobile devices in over 240 locations around the world. Keynote also maintains one of the most representative panels of online users consisting of 160,000 consumers. Keynote’s on-demand, hassle-free infrastructure allows businesses to access services they need, when they need them to pinpoint and fix mobile quality and Internet problems before they impact customers.

Keynote helps over 2,700 corporate customers become “the best of the best” by helping them improve online business performance and mobile communications quality. Keynote’s customers represent top Internet and mobile companies including American Express, BP, Caterpillar, Dell, Disney, eBay, E*TRADE, Expedia, FedEx, Microsoft, SonyEricsson, Sprint, T-Mobile, Verizon and Vodafone.

Keynote Systems, Inc. is headquartered in San Mateo, California and can be reached at www.keynote.com or by phone in the U.S. at [phone].

Keynote, The Internet Performance Authority, Perspective and WebEffective are registered trademarks and The Mobile and Internet Performance Authority and True Experience are trademarks of Keynote Systems, Inc. Other trademarks are the property of their respective owners. © 2007 Keynote Systems, Inc.