DIRECTV Rates No. 1 in Pay TV Industry for 2008 American Customer Satisfaction Index

Nation’s Leading Satellite TV Service Outscores Dish Network; Rates Higher Than All Major Cable Companies for Eighth Consecutive Year

EL SEGUNDO, Calif.--(BUSINESS WIRE)--For eight straight years, DIRECTV, the nation’s leading satellite television service, has scored higher for customer satisfaction than all major cable TV companies in the American Customer Satisfaction Index (ACSI).

“Our customer experience is extremely important to the success of our business and we are proud to continue our record of scoring higher in customer satisfaction than any other major cable TV company in the country”

In this year’s ACSI survey, DIRECTV posted an index score of 68, reflecting customers’ overall satisfaction with the service, compared to the cable and satellite TV category, which scored a 64 overall. Customers surveyed by the ACSI in the first quarter of 2008 were also asked about such issues as perceived quality, perceived value and their expectations prior to subscribing to the service. The ACSI also measures customer loyalty and retention.

“Our customer experience is extremely important to the success of our business and we are proud to continue our record of scoring higher in customer satisfaction than any other major cable TV company in the country,” said Mike Palkovic, executive vice president of Operations for DIRECTV. “Our No. 1 rating in the 2008 ACSI survey reflects the hard work and dedication of all DIRECTV employees and customer service representatives. While we saw an improvement over 2007, this year we are still clearly focused on improving all facets of the overall customer experience to further distance ourselves from the competition.”

About the American Customer Satisfaction Index (ACSI)

The ACSI is an economic indicator based on customer evaluations of the quality of household goods and services purchased in the United States. ACSI independently measures customer satisfaction of approximately 200 companies in 43 household consumer industries. ACSI was first compiled in 1994 at the National Quality Research Center (NQRC) in the Ross School of Business at the University of Michigan and today, it is produced by the NQRC in partnership with the American Society for Quality (ASQ) and CFI Group.

About DIRECTV, Inc.

DIRECTV, Inc. (NASDAQ:DTV - News), the nation’s leading satellite television service provider, presents the finest television experience available to more than 17 million customers in the United States and is leading the HD revolution with 95 national HD channels – more quality HD channels than any other television provider. Each day, DIRECTV subscribers enjoy access to over 265 channels of 100% digital picture and sound, exclusive programming, industry-leading customer satisfaction (which has surpassed cable for eight years running) and superior technologies that include advanced DVR and HD-DVR services and the most state-of-the-art interactive sports packages available anywhere. For the most up-to-date information on DIRECTV, please visit directv.com.