Tween Brands Appoints Rolando de Aguiar Chief Financial Officer

NEW ALBANY, Ohio--()--Tween Brands Inc. (NYSE:TWB) announced today that Rolando de Aguiar has been appointed Executive Vice President and Chief Financial Officer effective June 2, 2008.

Mr. de Aguiar, 59, was most recently a managing director with Abacus Advisors LLC, a New York City based management advisory company, with extensive background in consulting with the retail industry. Prior to joining Abacus, Mr. de Aguiar was a senior officer of Ames Department Stores and served as their chief administrative officer. At Ames, Mr. de Aguiar had responsibility for finance, information technology, human resources and external communication. Prior to joining Ames, he was executive vice president and chief administrative officer with Gruma, S.A. de CV, an international manufacturer and distributor of consumer products, and held senior finance positions with Sears, Roebuck and Co. in both domestic and international assignments. Mr. de Aguiar also spent nine years at Occidental Petroleum Corporation in positions of increasing managerial responsibility.

We are extremely pleased to have Rolando join our team, said Mike Rayden, Tween Brands Chairman and Chief Executive Officer. His vast experience with several retail organizations, plus his earlier experience with other world-class companies, will serve us well as we continue on our growth path.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995

This press release contains various "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995 and other applicable securities laws. Such statements can be identified by the use of the forward-looking words "anticipate," "estimate," "project," "target," "predict," "forecast," "believe," "intend," "plan," "expect," "hope," "risk," "could," "pro forma," "potential," "prospects," "outlook," or similar words. These statements discuss future expectations, contain projections regarding future developments, operations or financial conditions, or state other forward-looking information. These forward-looking statements involve various important risks, uncertainties and other factors that could cause our actual results to differ materially from those expressed. The following factors, among others, could affect our future financial performance and cause actual future results to differ materially from those expressed or implied in any forward-looking statements included in this press release: changes in consumer spending patterns, consumer preferences and overall economic conditions; decline in the demand for our merchandise; the impact of competition and pricing; the effectiveness of our brand awareness and marketing programs; a significant change in the regulatory environment applicable to our business; risks associated with our sourcing and logistics functions; the impact of modifying and implementing new information technology systems; changes in existing or potential trade restrictions, duties, tariffs or quotas; currency and exchange risks; availability of suitable store locations at appropriate terms; ability to develop new merchandise; ability to hire and train associates; the potential impact of health concerns relating to severe infectious diseases, particularly on manufacturing operations of our vendors in Asia and elsewhere; acts of terrorism in the U.S. or worldwide; and other risks that may be described in other reports and filings we make with the Securities and Exchange Commission. Future economic and industry trends that could potentially impact revenue and profitability are difficult to predict. Therefore, there can be no assurance that the forward-looking statements included here will prove to be accurate. The inclusion of forward-looking statements should not be regarded a representation by us, or any other person, that our objectives will be achieved. The forward-looking statements made herein are based on information presently available to us, as the management of the company. We assume no obligation to publicly update or revise our forward-looking statements even if experience or future changes make it clear that any projected results expressed or implied therein will not be realized.

About Tween Brands, Inc.

Tween Brands, Inc. is a leading specialty retailer for tweens (ages 7 to 14). At Limited Too, the company sells sportswear, related accessories and key lifestyle items for active, fashion-aware tween girls. Limited Too currently operates 582 stores across the United States, and has 27 international franchised stores. Limited Too publishes a catazine coinciding with key tween shopping times throughout the year and conducts e-commerce on its Web site, www.limitedtoo.com.

Justice is the companys newer specialty retail concept for tween girls, offering moderately-priced sportswear, accessories and lifestyle items in predominantly off-the-mall store sites. Justice also publishes a catazine for its tween customers and currently operates 282 stores across the United States, the locations of which can be found on their Web site, www.justicejustforgirls.com.

Company home page: www.tweenbrands.com

Contacts

Tween Brands
Robert Atkinson, 614-775-3739

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Contacts

Tween Brands
Robert Atkinson, 614-775-3739