Dell Sets New Energy-Efficiency Computing Standard to Drive Unprecedented Customer Savings

BRACKNELL, England--(BUSINESS WIRE)--Dell (NASDAQ:DELL) today announced aggressive plans to further reduce the energy consumption of its products, avoid millions of tons of CO2 emissions worldwide and drive unprecedented customer value.

“extensive discussion on the company’s recovery, reuse, and recycling efforts, including global recycling and environmental standards, consumer recycling and donation programmes, commercial asset recovery services, and transparent reporting.”

The company’s laptops and desktops, already among the industry’s most energy-efficient, are being designed to consume up to 25 percent less energy by 2010 relative to systems offered today. This is in contrast to Hewlett-Packard’s announcement earlier this year relative to its 2005 offerings. The energy efficiency of Dell OptiPlex™ desktops has improved nearly 50 percent since 2005, while Latitude™ laptops have improved 16 percent since 2006.

“Our customers are inspiring us to address the environmental challenges facing our planet,” said Albert Esser, vice president of power and infrastructure solutions, Dell Product Group. “We’ve listened to them and are designing next-generation technologies that dramatically reduce energy consumption, drive meaningful cost savings and help achieve a low-carbon economy. It’s the right thing for our business, our customers and shared environment.”

Dell plans to achieve its energy-efficiency goals by continuing to integrate Energy Smart technologies, including circuit designs, fans and power management features. The company is also working closely with its supplier base to further develop and deliver energy-efficient components, including chip sets, power supplies and memory.

Translating Energy Efficiency into Cost Savings

Based on worldwide unit sales beginning in 2005 with power-management features enabled, Dell estimates that OptiPlex desktop systems alone have helped customers save more than $2.4 billion and avoid approximately 23 million tons of CO2.

The company currently enables desktop customers to lower energy costs by offering more 80 PLUS certified power supplies than any other Tier-1 manufacturer. The 80 PLUS specification aligns to the power-supply requirements in the EPA’s Energy Star 4.0 standard for computers and requires the use of 80 percent or more efficient power supplies.

Dell is the first Tier-1 manufacturer to offer a bronze-level supply¹. For more information on the 80 PLUS programme, visit www.80plus.org.

The company also provides free, easy-to-use tools and resources to plan and manage power consumption. Dell’s OpenManage systems management portfolio helps organisations reduce power consumption by providing functionality to more effectively set and maintain Energy Smart configurations across client PCs. Customers also can access online calculators at http://www.dell.co.uk/energy to measure and assess potential impact to their power bills. Laptop, desktop and server customers are able to compare configurations side by side to determine annual cost savings and CO2 emissions avoided through the use of energy smart systems.

Dell’s Commitment to the ReGeneration

On World Environment Day 2007, Dell announced it would partner with the ReGeneration – people of all ages who care about the environment – to become the “greenest” technology company on the planet. The company has since pledged to become the first in its industry to neutralise the carbon impact of worldwide operations by the end of 2008.

Last month, Dell announced that its corporate headquarters campus is powered with 100 percent ‘green’ energy. The company has already saved more than $1.2 million and avoided 8,200 tons of CO2 through replacing lights and retrofitting air conditioning units throughout central Texas facilities. The company has also saved more than $1.8 million and avoided 11,000 tons of CO2 through a global power-management initiative with 1E.

Dell offers a global free recycling programme for consumers and an award-winning suite of asset recovery services for businesses. CERES recently recognised Dell for providing “extensive discussion on the company’s recovery, reuse, and recycling efforts, including global recycling and environmental standards, consumer recycling and donation programmes, commercial asset recovery services, and transparent reporting.”

For more information on Dell’s energy and environmental initiatives, visit www.dell.com/earth. To join with the company and thousands of others in lending a voice and saving the planet, visit www.regeneration.org.

About Dell

Dell Inc. (NASDAQ:DELL) listens to customers and delivers innovative technology and services they trust and value. Uniquely enabled by its direct business model, Dell is a leading global systems and services company and No. 34 on the Fortune 500. For more information, visit http://www.dell.co.uk, or to communicate directly with Dell via a variety of online channels, go to http://www.dell.co.uk/conversations. To get Dell news direct, visit http://www.dell.co.uk/RSS.

© 2008 Dell Corporation Limited. Dell and the Dell logo are trademarks of Dell Inc. Dell disclaims any proprietary interest in the marks and names of others. For more information, visit http://www.dell.co.uk.

¹ Data as of April 17, 2008, per the 80PLUS Website: http://www.80plus.org/manu/psu_80plus/psu_join.php.