DIRECTV Mas Officially Launches Expanded Channel Offering and New Creative Campaign During Upfront Week

EL SEGUNDO, Calif.--(BUSINESS WIRE)--DIRECTV Más™, DIRECTV’s Spanish-language programming package, will unveil its latest Spanish-language programming and advertising campaign to the media during upfront week in New York. Since its inception, DIRECTV Más has set a goal to satisfy the needs of U.S. Hispanics through a value-oriented program offering. Recent additions to its channel lineup have proven its commitment to serving this population and lead the Spanish-language satellite television market into the future.

“At DIRECTV Más we pride ourselves in providing the best English and Spanish-language programming offered in the U.S.”

The media event will take place Thursday, May 15 from 6:30-8:30 p.m. at New World Stages complex in the heart of Manhattan (340 West 50^th Street New York, N.Y.)

According to 2006 Nielsen Media Research, 77 percent of all U.S. Hispanic TV households subscribe to either cable or satellite TV service. Studies show that when presented with increased viewing options, U.S. Hispanics are watching more Spanish-language TV, giving pay TV providers an opportunity to capture a market of almost 9 million Hispanic households in the United States.

To help the Hispanic community find the most relevant and highest quality programming to preserve their culture, DIRECTV officially launched DIRECTV Más. Leading the industry with more than 45 Spanish-language channels, DIRECTV Más has added six channels to its lineup in the past two years: ESPN Deportes, Discovery Familia, Televisión Dominicana, V-Me, MEGA TV, Azteca América (national feed). DIRECTV Más’ exclusive program offering, which includes MEGA TV, Centroamérica TV, TyC Sports, and Latinoamérica, strengthens already robust top-rated programming packages from all over Latin America, in addition to up to 230 English-language channels at an affordable cost.

“At DIRECTV Más we pride ourselves in providing the best English and Spanish-language programming offered in the U.S.,” said John de Armas, vice president, WORLDDIRECT, DIRECTV, Inc. “Our priority is to continue incorporating premium channels that help celebrate and sustain Hispanic heritage, providing a connection to our native countries.”

As DIRECTV Más expands its variety of channels to provide entertainment, news, sports and education to the Hispanic community, the company has also incorporated Digital Video Recorder (DVR) technology. This service aligns with DIRECTV Más’ ongoing goal to be at the forefront of technology and adapt to customer needs to by allowing them to access their favorite shows whenever they want to watch them.

DIRECTV Más™ offers the widest array of Spanish-and English-language programming available and the latest satellite technology, all combined to provide viewers with digital-quality picture and sound at competitive prices. The service provides access to more than 45^a Spanish-language channels including top programming from Mexico, Central and South America, Puerto Rico, the Dominican Republic and Spain. DIRECTV Más™ programming offers sports, movies, music, news and educational networks, and access to more than 230 English-language channels of DIRECTV^® programming, featuring the largest selection of pay per view choices and sports programming available. For pricing please visit DIRECTVMás.com or call 1-866-501-1Más (627).

^a Includes English-Language broadcast channels with alternate Spanish audio.

Members of the media who would like to attend the May 15 event should contact Cristina Del Cueto 305-669-6789 / cristinadc@dmgsolutions.net

About DIRECTV, Inc.

DIRECTV, Inc. (NASDAQ:DTV), the nation’s leading satellite television service provider, presents the finest television experience available to more than 17 million customers in the United States and is leading the HD revolution with 95 national HD channels – more quality HD channels than any other television provider. Each day, DIRECTV subscribers enjoy access to over 265 channels of 100% digital picture and sound, exclusive programming, industry-leading customer satisfaction (which has surpassed cable for seven years running) and superior technologies that include advanced DVR and HD-DVR services and the most state-of-the-art interactive sports packages available anywhere. For the most up-to-date information on DIRECTV, please visit directv.com.