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http://www.javelinstrategy.com/
April 22, 2008 08:40 AM Eastern Time 

Javelin Strategy Announces the Addition of Mark Schwanhausser to Analyst Team

Veteran San Jose Mercury News Reporter Brings Personal Finance and Business Expertise to Javelin’s Multi-Channel Financial Services Coverage

SAN FRANCISCO--(BUSINESS WIRE)--Javelin Strategy & Research, the leading independent provider of nationally-representative, quantitative research focused exclusively on financial services topics, is pleased to announce that Mark Schwanhausser has joined the company to pick up analyst coverage of multi-channel financial services. Mark comes to Javelin from the San Jose Mercury News, where he covered personal finance and business reporting for almost two decades.

“He brings a wealth of proven business and financial expertise. We look forward to benefiting from his insight as we continue to provide our clients with meaningful primary research and reports about multi-channel financial services.”

“We are very excited to have Mark join our team of industry analysts. He is a seasoned Silicon Valley observer with tremendous experience in personal finance trends needs and technologies” said Mary Monahan, Managing Partner of Javelin. “He brings a wealth of proven business and financial expertise. We look forward to benefiting from his insight as we continue to provide our clients with meaningful primary research and reports about multi-channel financial services."

Javelin’s multi-channel financial services coverage is of particular value to banks and card issuers, providing insight on consumer behaviors and attitudes, as well as trends in consumer interaction on a product and channel basis. Javelin deploys multiple consumer and executive surveys annually to understand evolving trends, as well as best practices among financial institutions for product implementation, strategic marketing and cross-selling.

“My audience will now be professionals in the financial industry, but I’m still covering money,’’ Schwanhausser said. “With the newspaper, I focused on how consumers earn it, save it and keep it from the taxman. With Javelin, I’m analyzing how financial institutions can help customers move it, manage it and monitor it more easily.”

A Profile of Mark Schwanhausser

Mark Schwanhausser worked nearly 26 years for the San Jose Mercury News, most of it as a personal finance reporter writing about money and emerging trends in financial services and payments technology. His primary responsibility was to write news and features on topics of particular interest in Silicon Valley. For 17 years he wrote or edited the publication’s annual tax guide, arguably the most thorough report on federal and California taxes year in and year out at general newspapers. During his career he helped launch “Getting Ahead,” a personal finance and careers section, and wrote the "Money Manual," an occasional column aimed at helping consumers with their money.

His writing earned him awards from the ICI Education Foundation and the Certified Financial Planner Board of Standards, and he wrote or edited graphics or packages that won design awards from the Malofiej Infographics World Summit and the Society of Newspaper Design. His work also contributed to a record eight consecutive staff awards from the Society of American Business Editors and Writers and a Pulitzer Prize awarded to the entire San Jose Mercury News staff for coverage of the 1989 Loma Prieta earthquake.

About Javelin Strategy & Research

Javelin is the leading independent provider of nationally-representative, quantitative research focused exclusively on financial services topics. Based on the most rigorous statistical methodologies, Javelin conducts in-depth primary research studies to pinpoint dynamic risks and opportunities. Javelin helps its clients achieve their business initiatives through three service offerings, including syndicated research subscriptions, custom research projects and strategic consulting. The company’s client list includes some of the largest banks, credit unions and card issuers, as well as significant technology enterprises in the financial services industry.

Contacts

Javelin Strategy & Research
Kathleen McCabe, 925-225-9100 ext. 15
Marketing Director

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