LOS ANGELES--()--MyAthlete, licensee of the gpVector™ GPS Personal Location Service (PLS) for athletes, announces it has successfully tested beta production units from GTX Corp (OTCBB: GTXO) on the Boston Marathon course. Please visit www.MyAthlete.biz web site for images of the test tracking results. The MyAthlete™ GPS platform gives the interested spectator a view of their favorite athlete every step of the way along the arduous marathon course.
“Having our technology used by Team Hoyt is a testament to our efforts over the past five years and proof that GPS tracking capabilities can make a real difference in the lives of a wide range of people.”
John Brennan, the president of MyAthlete, has also announced that Team Hoyt, the well known father and son team of Dick and Rick Hoyt, will be using the MyAthlete technology the day of the race. Their supporters number in the hundreds of thousands around the world and now can follow the progress of this incredible pairing along the entire route of the Boston Marathon.
Patrick Bertagna, CEO and President of GTX Corp, commented: “Having our technology used by Team Hoyt is a testament to our efforts over the past five years and proof that GPS tracking capabilities can make a real difference in the lives of a wide range of people.”
These first generation beta production units will be available at no charge to a limited group of athletes competing in the Boston Marathon on Monday, April 21, 2008. Final production units will be available late Q2 as rentals or outright purchases from the www.MyAthlete.biz web site or from the MyAthlete booths at select sport expos prior to the athletic events. MyAthlete™ is lightweight, water resistant, easy to use, self-contained and designed to be worn on a race belt. Web based, it requires no program installation to operate and will automatically download data in real time. Viewers can access the website at home or on the race course via any web enabled cell phone, iPhone, PDA such as a Blackberry or Treo and any laptop and desktop computer.
About GTX Corp
GTX Corp develops miniaturized Global Positioning System (GPS) satellite tracking and location-transmitting technology devices for integration into branded licensee consumer products. The company’s Personal Location Services (PLS) platform consists of a matchbook-sized, location-reporting module that utilizes GTX Corp’s “always-on” Assisted-GPS tracking capabilities. The system uses cellular transmission provided by our wireless carrier partner, AT&T, to deliver real-time geographic coordinates, rendered on Google Maps, to subscribers via secure internet connections. With more than five years in research and development, strategic partnerships, and an ongoing program of intellectual property protection, GTX Corp continues its efforts to advance the GPS technology industry and the PLS space. The company is based in Los Angeles, California. www.gtxcorp.com
About MyAthlete
MyAthlete is a privately held Limited Liability Corporation founded by John Brennan, a former Partner of Pequot Capital Management and Andor Capital Management, five-time Ironman competitor and veteran tri-athlete, domiciled in Easton, Connecticut. MyAthlete has acquired the exclusive license for the use of the gpVector™ GPS technology in the non-motorized competitive sports marketplace, a contract valued in excess of $25 million in revenue over the five year license.
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