Mobile Marketing Association Announces Call for Nominations for Industry’s Leading Global Mobile Marketing Awards

DENVER & HONG KONG & LONDON--(BUSINESS WIRE)--The Mobile Marketing Association (MMA) (www.mmaglobal.com) today announced its call for nominations for its Annual Global Awards Program. It’s time to recognize the industry’s exceptional campaigns, companies and people who have made mobile a successful new media channel.

Now in its fourth year, the Annual Global MMA Awards acknowledge individuals, campaigns and companies that lead the global industry in the development of campaigns that showcase brand adoption of mobile and encourage consumer adoption and interaction. The MMA is seeking nominations, world-wide, for the awards to recognize the leaders in the mobile marketing and media industry.

The 2008 Annual Global MMA Awards categories include:

• Best Use of Mobile Marketing
• Best Use of Mobile Marketing Award which include:

• Branding
• Direct Response
• Promotion
• Relationship Building
• Product/Services Launch
• Search Marketing
• Cross Media Integration

• Innovation Award
• Innovation Award for Creativity

• Technology
• Media

• Mobile Marketing Academic of the Year
• Outstanding Individual Achievement in Mobile Marketing
• Mobile Marketing Association Award for Overall Excellence (Company/Committee)

Past winners included wireless operators, brands, technology enablers, agencies and more included: The Hyperfactory and Saatchi & Saatchi LA, Reliance Communications Ltd., Mobiento Médecins Sans Frontières Sweden, iLoop Mobile and Isobar.

Winners will be selected by a judging panel of industry, association and media leaders. Visit the MMA Web page at www.mmaglobal.com for more information on how to submit a nomination. Winners will be announced during the Global Awards Ceremony and Dinner to be held this November in San Diego – www.mobilemarketingforum.com.

About the Mobile Marketing Association (MMA)

The Mobile Marketing Association (MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 600 member companies, representing over forty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and in 2007 it formed the North America (NA), Europe Middle East & Africa (EMEA), Latin American (LATAM) and Asia Pacific (APAC) divisions. For more information, please visit www.mmaglobal.com.