Radilla Advertising Launches in Chicago

CHICAGO--(BUSINESS WIRE)--Rebecca Illingworth Radilla, President and Founder of Illingworth Communications, a Minneapolis-based media buying agency, is re-launching her firm as a new full-service agency -- Radilla Advertising -- headquartered in Chicago.

“Radilla Advertising is excited to call Chicago home where we focus on doing creative work that is client-focused as opposed to agency-focused”

Radilla Advertising (www.radillaadvertising.com) will focus its business on the vertical markets such as the Hispanic, Alternative Lifestyle, African American and other rapidly expanding markets, as well as sports media buying and overall arena marketing. Radilla Advertising will specialize in building national and regional strategies -- from the NFL to NASCAR, and from the Hispanic market to Gay Pride.

“We take the cliché out of niche,” said Illingworth Radilla. “We are seeking the ‘forgotten’ budget. We optimize the budgets companies establish as quota fulfillments. Inevitably the forgotten budget becomes a dominant voice for a company's brand image … a secure revenue builder."

Radilla's vast knowledge of these vertical landscapes allows them to execute plans that demonstrate proven success in their clients' ROI. Current and recent clients include Northern Tool and Equipment, 3M, Renewal by Anderson Windows, Kawasaki, 555 Soul, and Mountain Dew among others.

"Radilla Advertising is excited to call Chicago home where we focus on doing creative work that is client-focused as opposed to agency-focused," said Creative Director, Brian Willette. "The vertical marketplace is a strategic method of targeting today's consumer in an ever-so-challenging economy."

Illingworth Radilla worked on both sides of the advertising spectrum as a Media Director and as an Account Executive at top 10 agencies and has worked on accounts such as Target, Marshall Fields (previously Dayton's), Cub Foods and Dow Brands. Raised in Mexico, she is fluent in both English and Spanish. She founded Illingworth Communications in 1998.

Willette has consulted as a Creative Director on projects with BBD amongst other highly respected agencies. He has been called on as a trend-spotter in Chicago and has focused on hospitality and lifestyle. Willette is an accomplished photographer, having been published in Time Magazine, Details, CS, Chicago Magazine, ID, Index, Flaunt, Mass Appeal and Wallpaper Magazine.