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http://www.DIRECTV.COM
April 02, 2008 04:25 PM Eastern Time 

DIRECTV Up To Bat with Fully-Loaded MLB EXTRA INNINGS® SuperFan® Service

DIRECTV Customers Receive Up To 40 HD Games Each Week And Unique Interactive Features with SuperFan Service

EL SEGUNDO, Calif.--(BUSINESS WIRE)--DIRECTV’s unparalleled commitment to providing sports fans with superior HD programming and interactive content is on display again with its 2008 MLB EXTRA INNINGS® out-of-market subscription service.

“With up to 40 HD games each week, more interactive enhancements, and exclusive programming like the Game Mix and Strike Zone channels, DIRECTV has the richest MLB EXTRA INNINGS SuperFan package available anywhere.”

DIRECTV customers who subscribe to MLB EXTRA INNINGS® and the SuperFan® option will receive up to 40 games in HD each week, about four times more than last year. Additionally, SuperFan offers unique features like the Game Mix channel with up to eight live games on a single screen, and the Strike Zone Channel™ showing the best live action and highlights from around the league - modeled after the hugely popular NFL SUNDAY TICKET™ Red Zone Channel. DIRECTV’s regular MLB EXTRA INNINGS package offers customers up to 80 out-of-market, regular season games each week as well as real-time game stats and live updates directly from MLB.com, the official website of Major League Baseball. More details on MLB EXTRA INNINGS® services and pricing are available by calling 800-GET-SPORTS or visiting DIRECTV.com.

“DIRECTV is still the only place fans can find the ultimate MLB viewing experience, and through our agreement with MLB.com, we’re able to provide fans with a wealth of real-time stats and information about their favorite teams and players,” said Eric Shanks, executive vice president of DIRECTV Entertainment. “With up to 40 HD games each week, more interactive enhancements, and exclusive programming like the Game Mix and Strike Zone channels, DIRECTV has the richest MLB EXTRA INNINGS SuperFan package available anywhere.”

As it has with NFL SUNDAY TICKET™, MEGA MARCH MADNESS® and other highly-acclaimed sports packages over the past three seasons, MLB EXTRA INNINGS SuperFan will offer a wide array of award-winning features, including:

  • HD Games – up to 40 MLB EXTRA INNINGS® games each week will be available in HD, four times more than last season and far more MLB HD broadcasts available than anywhere else.
  • MLB EXTRA INNINGS Strike Zone Channel – will be available for the first time in HD. Strike Zone will continue to provide up-to-the-minute highlights, combined with live-action of critical plays and amazing rallies from MLB EXTRA INNINGS game broadcasts as they happen.
  • MLB EXTRA INNINGS Game Mix – This interactive channel, which has become a signature of DIRECTV sports packages, is back this season, once again allowing fans to view up to eight MLB EXTRA INNINGS game broadcasts on one screen. Viewers can select any of the games to view full-screen, and SuperFan subscribers can tune directly to the games in HD when available.

MLB EXTRA INNINGS customers who don’t subscribe to the SuperFan service will continue to enjoy up to 80 MLB game broadcasts every week during the regular season including the following award-winning interactive features: Up-to-the-minute scores from around the league, MLB standings and stat leaders, and real time in-game box scores to track game performance for each player.

DIRECTV residential customers who purchase the 2008 MLB EXTRA INNINGS before April 6 can take advantage of an Early Bird Special of $179 (or 4 payments of $44.75). MLB EXTRA INNINGS subscribers can upgrade to the SuperFan service tier for an additional $50.

About DIRECTV, Inc.

DIRECTV, Inc. (NASDAQ:DTV), the nation’s leading satellite television service provider, presents the finest television experience available to more than 16.8 million customers in the United States and is leading the HD revolution with 92 national HD channels – more quality HD channels than any other television provider. Each day, DIRECTV subscribers enjoy access to over 265 channels of 100% digital picture and sound, exclusive programming, industry-leading customer satisfaction (which has surpassed cable for seven years running) and superior technologies that include advanced DVR and HD-DVR services and the most state-of-the-art interactive sports packages available anywhere. For the most up-to-date information on DIRECTV, please visit directv.com.

Contacts

DIRECTV, Inc.
Robert Mercer, 310-964-4683
or
Leader Enterprises
Cory Nagatoshi, 562-546-6003

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