Samsung Introduces New Series of High-End Contemporary Desktop Displays for Businesses and Consumers

NEW YORK--(BUSINESS WIRE)--Samsung Electronics America, a subsidiary of Samsung Electronics Corporation, the number one worldwide brand of professional LCD display products, announced today at the spring Press and Reseller Summit in New York City its newest models of high-end contemporary monitors, the SyncMaster 953BW, 2053BW, 2253LW, and 2253BW. Delivering industry-leading performance to design-conscious markets, these full-featured, ultra-sleek monitors advance Samsung’s signature style with a unique “crystal” edge, piano-black glossy finish and uncluttered minimalist design.

“As the worldwide leading manufacturer of professional LCD and PDP display products, Samsung understands the various needs of our customers and is committed to delivering a broad portfolio of desktop displays to bring an unparalleled visual experience to our users.”

The new series of displays features 2ms GTG video response time, 8,000:1 dynamic contrast ratio, and MagicColor intelligent color control to customize brightness, color contrast through mouse and keyboard control. Furthermore, the Samsung desktop displays offer customized key functions to control all Magic technology picture adjustments and a standard off-timer to support areas of reduction, product longevity and energy conservation.

The integration of DVI with HDCP connectivity interface allows the monitors to deliver accurate video images without distorting the original picture quality for more customized colors.

"With the addition of the 53 Series, Samsung continues to deliver a comprehensive suite of desktop monitors. The enhanced feature sets not only increase the design sensibility and set industry-leading features for optimum performance, but also address energy efficiency, delivering environmentally responsible products,” said Christopher Franey, Vice President, Marketing & Commercial Sales, Samsung Electronics America, Inc. "As the worldwide leading manufacturer of professional LCD and PDP display products, Samsung understands the various needs of our customers and is committed to delivering a broad portfolio of desktop displays to bring an unparalleled visual experience to our users."

Designed with convenience in mind, the new monitors incorporate unrivaled device functionality with the integration of MagicBright3 and MagicColor for automatic brightness, contrast and color correction; MagicWizard for resolution, image, color and screen font automatic adjustment setting; and MagicKey, allowing individual users to select five keys to link to favorite applications or Web sites. All of the aforementioned additions are integrated to provide intelligent image and color quality control and enhanced productivity.

To further enhance the overall viewing experience, the 53 Series widescreen models offer Image Size functionality to display a 4:3 aspect source accommodating wide content. Like all Samsung displays, the BW/LW monitors are backed by a three-year limited warranty on labor and parts, including the backlight, as well as toll-free technical support for the life of the display.

These high-end contemporary monitors are available for the following prices:

SyncMaster 953BW: $239 ESP
SyncMaster 2053BW: $299 ESP
SyncMaster 2253LW: $319 ESP
SyncMaster 253BW: $349 ESP

All monitors are available through Samsung resellers and distribution channels, which can be located by calling 1-800-SAMSUNG or by visiting www.samsung.com. Samsung Power Partners receive special promotions, lead referrals, training and technical support, as well as collateral and marketing materials. To find out more about becoming a Samsung Power Partner visit www.samsungpartner.com.

About Samsung Electronics America Information Technology Division

Samsung’s Information Technology Division (ITD) markets a complete line of award-winning LCD Monitor products, including professional large format LCD and Plasma displays. ITD also markets an award-winning line of color and monochrome laser printers and multifunction devices, video security systems and the family of Samsung Q1 Ultra-Mobile Personal Computers (UMPC). Samsung ITD is committed to supporting the needs of its channel partners in the professional, commercial, corporate, and SOHO markets. Based in Irvine, California, ITD is a division of Samsung Electronics America (SEA), a U.S. subsidiary of Samsung Electronics Company, Ltd. (SEC). The SEA organization oversees the North American operations of Samsung including Samsung Telecommunications America, LP, Samsung Electronics Canada, Inc. and Samsung Electronics Mexico, Inc. Please visit www.samsung.com for more information or call 1-800-SAMSUNG.

About Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2007 consolidated sales of US$103.4 billion. Employing approximately 150,000 people in 134 offices in 62 countries, the company consists of five main business units: Digital Media Business, LCD Business, Semiconductor Business, Telecommunication Business and Digital Appliance Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.