Amazon.com Launches Amazon Currency Converter: Now International Customers Can Shop and Purchase in Local Currency

SEATTLE--(BUSINESS WIRE)--Amazon.com (NASDAQ:AMZN) has launched a new feature on its website at www.amazon.com, allowing international customers to pay for their purchases in the currency of their payment card, instead of U.S. dollars. Amazon Currency Converter allows international customers to purchase eligible items from the www.amazon.com website with greater ease and certainty.

“With the introduction of Amazon Currency Converter, we’re making it significantly easier for our customers – regardless of where they live -- to purchase from Amazon.com.”

“Since the launch of Amazon in 1995, we’ve served tens of millions of customers all around the world,” said Jeff Wilke, Amazon.com’s senior vice president for North American retail. “With the introduction of Amazon Currency Converter, we’re making it significantly easier for our customers – regardless of where they live -- to purchase from Amazon.com.”

Prior to this feature’s launch, international customers often didn’t know the amount of their final purchase price until they received their payment card statement. Now customers will know the exact amount of their purchase, including relevant shipping charges, prior to completing their purchase.

The Amazon Currency Converter currently supports payment cards denominated in 11 currencies -- which include the Australian dollar, Danish krone, euro, Hong Kong dollar, Japanese yen, New Zealand dollar, Norwegian krone, pound sterling, South African rand, Swedish krona, and Swiss franc -- and the company expects to add more currencies over time. Amazon.com currently ships to more than 200 countries worldwide.

About Amazon.com

Amazon.com, Inc., (NASDAQ:AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as books, movies, music & games, digital downloads, electronics & computers, home & garden, toys, kids & baby, grocery, apparel, shoes & jewelry, health & beauty, sports & outdoors, and tools, auto & industrial.

Amazon Web Services provides Amazon’s developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business. Examples of the services offered by Amazon Web Services are Amazon Elastic Compute Cloud (Amazon EC2), Amazon Simple Storage Service (Amazon S3), Amazon SimpleDB, Amazon Simple Queue Service (Amazon SQS), Amazon Flexible Payments Service (Amazon FPS), and Amazon Mechanical Turk.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, and the Joyo Amazon websites at www.joyo.cn and www.amazon.cn.

As used herein, “Amazon.com,” “we,” “our” and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, significant amount of indebtedness, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2007, and subsequent filings.