Get a Deep Insight into the Anti-Aging & Beauty Attitudes And Behaviors

NEW YORK--(BUSINESS WIRE)--Reportlinker.com announces that a new market research report related to the Skin care Cosmetics industry is available in its catalogue.

“I like being the age I am”

Anti-Aging & Beauty Attitudes And Behaviors

To order this report:

www.reportlinker.com/p077870/2008/02/Anti-Aging--Beauty-Attitudes
-And-Behaviors.html

Image and beauty are important themes in modern society. Many women feel that they do not conform to society's beauty blueprint. Around 20-30% of women have considered plastic surgery with take up rates low at roughly 3%. Almost three quarters (73%) of women responding to a Datamonitor survey cited body shape as a 'major concern'. Meanwhile, men are also taking more time over their appearance.

Comprehensive European, Asian and US personal care market data by country and category.Quantitative data from Datamonitor's proprietary consumer surveys highlighting the attitudes and behaviors of real-world consumers.Insights into how global consumers' changing attitudes and behaviors will affect the use of beauty products.Detailed action points offering practical strategies and examples of recently-launched innovative products.

Although populations are aging, older women believe that misconceptions about them still exist in society which is reflected in the media. These misconceptions result in women aged 50-64 being significantly less likely to agree with the statement "I like being the age I am".

There is an emerging trend of teaching good skincare habits to teenagers and young adults, building brand loyalty in the process. Changing attitudes have opened up the market for men's beauty and anti-aging products. Products developed for specific anti-aging functions will also benefit from consumers' desires for targeted products.

Although physical appearance has become more important, around 60% of all Americans still feel that inner beauty is more important than physical appearance. A study by a leading brand asked women to rate the importance of different attributes in making a woman beautiful found physical appearance ranked as a factor of low importance.

Understand the shifting assumptions of global consumers and producers with regard to beauty products and their marketing claims.Discover the implications of an aging society and how this market feels currently about beauty and beauty products.Explore in-depth analysis of new products launched globally and action points that highlight existing best practice and new innovations.

Overview 1

Catalyst 1

Summary 1

Executive Summary 2

Changing attitudes towards beauty are becoming apparent 2

As attitudes towards beauty have changed, the willingness to increase spend on beauty products and anti-aging products in particular has increased. 2

The number of consumers willing to have, considering and undergoing cosmetic surgery demonstrates the extremes that people will go to in order to change their appearance and improve their perceived beauty 2

Culture has not yet caught up with an aging population 2

Time spent on personal appearance takes on added importance with age 3

Body shape tops people's beauty concerns 3

Consumers are embracing the notion of appreciating their natural beauty 3

One of the most important ideals that people have is to retain (to as great an extent as possible) the looks they had when they were at their physical peak 3

Niche marketing will develop further in beauty markets as brands target their audiences ever more finely 3

Table of Contents 5

Table of figures 6

Table of tables 7

THE FUTURE DECODED 8

TREND: Changing attitudes towards beauty are becoming apparent 8

Society increasingly mandates and rewards beauty 8

Beauty has become more defined by physical appearance 9

Men are becoming more interested in their physical appearance 9

Take-outs and implications 11

TREND: Concerns about physical appearance have been translated into increasing demand for beauty products in general and certain key product categories in particular 11

Lack of trust represents a brake on future growth of beauty products 13

Older consumers are more likely than average to rely on word of mouth 13

Take-outs and implications 14

TREND: The rise of cosmetic surgery reflects how consumers are willing to go to more extreme lengths to manage their beauty concerns 15

Take-outs and implications 18

INSIGHT: Culture has not yet caught up with an aging population 18

Take-outs and implications 21

INSIGHT: Time spent on personal appearance takes on added importance with age 21

Wellness concerns in general intensify with age 21

Time spent on personal care is to counter the visible signs of aging 22

Key physiological changes occur around the senior lifestage 23

Consumer self-perceptions of beauty are low regardless of age 24

Older women in particular are dissatisfied with their personal appearance 24

Take-outs and implications 25

INSIGHT: Attitudes towards the elements of women's physical attractiveness 25

Attitudes towards various personal care concerns vary by age group 26

Concern and action about various beauty issues is highest for body shape, skin dryness, sweating and sensitive skin 28

Identifying opportunities where action is lacking 30

Take-outs and implications 31

ACTION POINTS 32

ACTION: Help consumers to appreciate their natural beauty 32

Portray diverse physical attractiveness in marketing communications 32

Develop regional and national understanding of beauty perceptions and ideals 34

Take-outs and implications 36

ACTION: Help consumers to approach their ideal 36

Help consumers get comfortable with aging 36

Introduce anti-aging formulas outside of skincare 37

Help consumers address body weight and shape concerns 38

Borrow from the wider beauty industry 39

Take-outs and implications 40

ACTION: Target beauty products more finely according to age and need state 41

Segment the beauty market by target age group 41

Teach skincare to teenagers 41

Tap into the young adult market 42

Target mid-lifers: the largest segment of personal care spending 42

Develop cosmetics and toiletries specifically for mature consumers 43

Developing lines that are customizable for different age groups 44

Develop anti-aging products for men 46

Develop products with specific functions 48

Take-outs and implications 49

APPENDIX 50

Additional data 50

Methodology 55

Further reading 55

Ask the analyst 56

Datamonitor consulting 56

Disclaimer 56

List of Tables

Table 1: The ways in which society mandates and values beauty and physical attractiveness, 2004 8

Table 2: Importance of different physical attributes in making a woman beautiful, 2004 9

Table 3: Personal care attitudes and consumption behaviors among men and women 10

Table 4: Sales value per capita of selected beauty products by country, 2001-2011 12

Table 5: Sales value per capita of selected beauty products by country, 2001-2011 12

Table 6: Beliefs about the trustworthiness of claims by personal care manufacturers 13

Table 7: Proportion of women who have considered cosmetic surgery by country, 2004 15

Table 8: Top five surgical cosmetic surgery procedures, latest available data 16

Table 9: Age split of surgical cosmetic surgery procedures by country, 2004 17

Table 10: Cosmetic surgery procedures in the US by age group, 2006 17

Table 11: Gender split of surgical cosmetic surgery procedures by country, 2004 18

Table 12: Proportion of women who believe that misconceptions exist about women over 50, 2006 19

Table 13: Proportion of women who believe that misconceptions exist about women over 50, 2006 20

Table 14: Proportion of women concerned about different body issues by age, Europe and the US, 2006 25

Table 15: Proportion of women concerned about different body issues by age, Europe and the US, 2006 26

Table 16: Proportion of women actively doing something about different body/beauty issues, Europe and the US, 2006 29

Table 17: Proportion of women concerned about different body/beauty issues and actively doing something about them by age, Europe and the US, 2006 30

Table 18: Proportion of women concerned about different body issues but not actively doing something about them by age, Europe and the US, 2006 31

Table 19: Women's views on the media, advertising and beauty 33

Table 20: Aspects of physical appearance that women would most like to change, 2004 38

Table 21: Anti-aging skincare sales value by country, 2001-2011 50

Table 22: Anti-aging skincare sales value per capita by country, 2001-2011 51

Table 23: Cosmetic toothpaste sales value by country, 2001-2011 52

Table 24: Cosmetic toothpaste sales value per capita by country, 2001-2011 53

Table 25: Intensive conditioner sales value by country, 2001-2011 54

Table 26: Intensive conditioner sales value per capita by country, 2001-2011 55

List of Figures

Figure 1: It is important to recognize men as complex, diverse individuals with varying needs and attitudes towards grooming 11

Figure 2: Older consumers, distrusting of conventional media, are more likely than their younger counterparts to rely on word of mouth recommendations 14

Figure 3: Younger cohorts aged 18-34 have the most positive sentiment towards their age 20

Figure 4: Older consumers were most likely to have taken active steps to improve their health in 2003-04, highlighting how old age can act as a trigger point towards making new lifestyle choices 22

Figure 5: 50-64 year olds place the most importance on spending time on personal appearance 23

Figure 6: Proportion of women concerned about different body issues by age, Europe and the US, 2006 27

Figure 7: Concern and action about various beauty issues is highest for body shape, skin dryness, sweating and sensitive skin 28

Figure 8: As consumers age they place more importance on advertising featuring characters of their own age 33

Figure 9: Dove's Campaign for Real Beauty 34

Figure 10: The shift from western glamour to Japanese beauty in Shiseido's Tsubaki advertising 34

Figure 11: Products that promise to take the years off, 2007 37

Figure 12: Anti-aging products beyond skincare, 2007 37

Figure 13: Inneov anti-cellulite supplement drink is an example of a product line addressing the most important beauty issue for consumers - body shape 39

Figure 14: Products are borrowing from the wider beauty industry 39

Figure 15: Best practice in Asia-Pacific innovation: beauty masks, 2007 40

Figure 16: Selected new products for teen skincare 41

Figure 17: Selected new products for young adults beginning skincare regimes, 2007 42

Figure 18: Orlane's Crme Royale for mid-lifers, launched in 2007 43

Figure 19: Dove Pro-Age reflects a leading example of toiletries specifically for mature consumers 44

Figure 20: Older consumers, especially those aged 65 and over, attach more importance than younger consumers to customized solutions tailored to specific needs 45

Figure 21: Clarins myBlend day and night cream products, 2007 46

Figure 22: Example images produced by SIAscope and Rodan + Fields cameras 46

Figure 23: There are more opportunities for developing new anti-aging products for men 47

Figure 24: Examples of new anti-aging product ranges for men, 2007 47

Figure 25: Skincare cosmeceuticals aimed at specific body parts will become more important to 2010 48

Anti-Aging & Beauty Attitudes And Behaviors

To order this report:

www.reportlinker.com/p077870/2008/02/Anti-Aging--Beauty-Attitudes
-And-Behaviors.html

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