Zodiac Interactive Announces Zodigo(TM)

PALM DESERT, Calif.--(BUSINESS WIRE)--Zodiac Interactive, a multiple Emmy-nominated and Emmy award-winning developer of software for interactive television, today launched a new mobile content search engine, Zodigo^TM. Much like a Movies-On-Demand service from cable operators, Zodigo is navigated either by remote control or by keyboard and mouse and includes revolutionary features that make it easy for consumers to discover and download mobile content instantly to their mobile phones. Zodigo is also the first and only software platform built for release on digital TV systems (cable, satellite, & telco), Blu-ray & HD-DVD players, all next-gen gaming consoles (Wii™, Xbox 360™, and the Playstation® 3), as well as at Zodigo.com and many other Web distribution partners. Perhaps most importantly, Zodigo is an intelligent system that quickly and automatically learns about users’ preferences, as well as their exact mobile phone type, and recommends only content that works for that phone.

Parks Associates’ Director of Broadband & Gaming Michael Cai, comments: “The breadth and depth of mobile content will increase significantly over the next few years, and the ability to easily discover and download this content from the TV and Web gives consumers a much better mobile phone shopping experience. Today, consumers typically turn to their mobile phone/operator for new content, but the phone deck features a poor merchandising environment for content discovery and purchase. We are pleased to see Zodiac leveraging its years of experience in developing interactive TV applications for some of the largest U.S. cable and satellite operators to make mobile content shopping an easy, on-demand service for consumers.”

Matt Johnston, Zodiac’s SVP of strategy and the CEO of the new Zodigo operating company, comments, “Consumers are beginning to experience an explosion in the breadth and diversity of content and applications available for the mobile phone, and, until today, have not had an adequate content discovery solution. Part of the problem is that content directories, for the most part, have only been available either on the mobile phone through existing mobile operators, through cluttered teen-targeted Web sites or directly from individual, fragmented publishers. Zodigo was developed with a better shopping experience in mind and the result is an easy-to-use search experience that helps create a truly long-tail of mobile content discovery.”

Zodigo allows consumers to channel and Web surf to discover great content for their mobile phones. Whether it’s games, applications, ringtones, movies, podcasts, coupons, mobile manga, tickets, alerts, or full songs, Zodigo helps consumers easily find and download interesting stuff recommended by like-minded people.

Johnston continued, “To be selected by Chris Shipley and the DEMO 08 conference team is a wonderful validation of our team’s vision and hard work. DEMO remains the industry’s premier launch pad for emerging technology and consumer-facing products and we couldn’t be more pleased with the opportunity to launch and showcase the power of Zodigo at DEMO 08.”

About DEMO

Produced by Network World Events and Executive Forums, the semi-annual DEMO conferences focus on emerging technologies and new products, which are hand-selected from across the spectrum of the technology marketplace. The DEMO conferences have earned their reputation for consistently identifying tomorrow's cutting-edge technologies, and have served as launch pad events for companies such as Palm, E*Trade, Handspring, and U.S. Robotics, helping them to secure venture funding, establish critical business relationships, and influence early adopters. Each DEMO conference features approximately 70 new companies, products and technologies. For more information, visit www.demo.com.

About Zodiac Interactive

Zodiac Interactive, the Interactive TV 2.0 Company™, is a multiple Emmy-nominated and Emmy award-winning developer of software for interactive television. The company also runs one of the world’s premier studios for interactive television games. For more information, visit www.zodiac.tv.