Writers' Strike Could Benefit Online Video

BURLINGTON, Mass.--(BUSINESS WIRE)--Burst Media, a leading provider of advertising representation, services, and technology to independent web publishers, today announced results of a survey about the ongoing writers’ strike and the near-term media implications. The survey, completed in the third week of January 2008, asked 1,600 web users over the age of 18 years how their television viewing habits might change given a TV schedule impacted by the writers’ strike.

The majority of respondents are aware of the writers’ strike (79.1%); only 12.0% report not having heard about the situation. If the strike continues and reruns become a fixture of TV schedules, many say they will watch less television (44.0%) or even go to the extreme and turn the television off (15.4%). Only one-quarter of respondents say they will watch the same amount or more television (28.4%). A potential schedule full of reruns has a greater impact on a number of demographic segments – including women 25-44 years, of whom nearly two-thirds (65.0%) say they will watch less television or worse turn the TV off (16.5%).

In the absence of new programming the Internet is an entertainment alternative many will consider. In fact, two-fifths of respondents (39.6%) expect to use the Internet more for entertainment purposes if their favorite TV shows are shown only in reruns.

Online video is also a tempting source of entertainment with one-quarter (25.6%) of respondents saying they will probably watch more online video as the strike continues to impact programming.

About Burst Media

An online media and technology company founded in 1995, Burst Media (www.burstmedia.com) is a leading provider of advertising representation, services and technology to independent Web Publishers. Burst Media levels the playing field for these independent web publishers and enables advertisers to reach finely segmented, engaged consumers as they visit Burst’s extensive number of interest-based sub-channels. Through its Burst Network and Burst Direct offerings, the company represents the broadest and deepest number of interest-based websites online. Burst also markets its ad management platform, AdConductor ™, which empowers content web sites, online ad networks, and web portals to manage the complete process of ad sales and service. Burst Media is headquartered in Burlington, Massachusetts, with offices throughout the United States and in London, UK. For more information, visit www.burstmedia.com or call 781.272.5544.