GW Equity Announces Sale of Treasure Valley Business Group to Creo Capital Partners

BOISE, Idaho--(BUSINESS WIRE)--GW Equity, a Dallas-based advisor to privately held and family-owned businesses for mergers, acquisitions, and strategic growth initiatives, announced the sale of its client, Treasure Valley Business Group, Inc., a branded food service company specializing in the sales, marketing and distribution of frozen and dry foods based in Boise, Idaho, to Creo Capital Partners, a Los Angeles-based private equity firm. The terms of the transaction were not disclosed.

“Finding the right buyer to assure the continued success of Treasure Valley was a key decision in our decision to partner with Creo Capital Partners, Creo and Treasure Valley share a common vision to build a very large and successful food service company”

Creo Capital Partners will benefit from the incorporation of Treasure Valley’s strong proprietary brands, including more than 180 products under the TJ Farms, TJ Farms Select, TJ Premiere, and TJ Premium brands. Treasure Valley’s network of 250 customers in the U.S. and Mexico and the Company’s sales and marketing focus will further compliment Creo Capital Partners existing portfolio investments in the food industry.

“The acquisition of Treasure Valley is further evidence of our commitment to a proactive strategy of integrating and growing a national network of leading middle market food companies,” said Nick Sternberg, Partner at Creo Capital Partners. “Treasure Valley’s outstanding cache of products makes it an ideal addition to the venerable brands in Creo Capital Partners’ portfolio,” added Sternberg.

“Finding the right buyer to assure the continued success of Treasure Valley was a key decision in our decision to partner with Creo Capital Partners, Creo and Treasure Valley share a common vision to build a very large and successful food service company,” said Tim Burke, CEO of Treasure Valley Business Group. “Creo’s existing resources will add value that enables Treasure Valley to accelerate its already impressive growth.”

“With a dedicated source of high quality, branded food products, the addition of Treasure Valley to the broader Creo family of food businesses is exciting,” said Tom Staszak, GW Equity’s lead managing director in the transaction. “Treasure Valley evaluated multiple offers and made a strategic decision to partner with a leading private equity firm that was committed to the continued success of Treasure Valley”.

About GW Equity

GW Equity, a Generational Wealth and Equity company, assists privately held and family-owned businesses in completing mergers, acquisitions, divestitures and strategic growth initiatives. GW Equity has more than 300 professional advisors and affiliates nationwide and is headquartered in Dallas, with affiliate offices in New York, Chicago and Irvine, Calif. For more information, contact GW Equity at [phone] or [e-mail], or visit www.gwequity.com.

About Treasure Valley Business Group, Inc.

Founded in 1994, Treasure Valley Business Group, Inc. is a rapidly growing company focused upon the sales, marketing, and distribution of its branded frozen and dry food products throughout the United States and Mexico. The Company distributed its products to more than 250 customers throughout the United States and Mexico. For more information visit www.treasurevalley.com.

About Creo Capital Partners

Established in 2005, Creo Capital Partners, based in Los Angeles, Calif., is a leading provider of capital to middle-market companies operating in a wide range of industries and in various geographic regions. With a current portfolio comprised of companies nationwide, the Firm makes control-oriented investments in established companies generating revenues of $25 million to $200 million and with enterprise values of $20 million to $150 million, and is currently investing through its second fund, Creo Capital Partners II, LP. For more information, visit www.creocapitalpartners.com.