KODAK TRACELESS System for Anticounterfeiting to Protect High Value Donruss NFL Trading Cards

ROCHESTER, N.Y.--(BUSINESS WIRE)--As the NFL Playoffs advance to the Conference Championships, Donruss Playoff L.P., is bringing in a new lineman to protect its highly collectible National Football League (NFL) trading cards – Eastman Kodak Company.

“Our cards are unique because they contain actual game used artifacts, such as priceless pieces of game worn jerseys, helmets or footballs, so the value of the card really depends on its authenticity. The TRACELESS System will help us limit the ability to counterfeit cards.”

Donruss announced today that it will deploy the KODAK TRACELESS System for Anticounterfeiting on selected high value Donruss trading cards. The cards, which premier the week prior to Super Bowl XLII, will include an invisible marker that can only be detected with a KODAK TRACELESS Reader.

“The TRACELESS System provides an easy method to distinguish genuine Donruss products from fakes, ensuring our customers an authentic product whose value will continue to appreciate over time,” said Bill Sawtelle, VP of Quality Assurance, Donruss Playoff L.P. “Our cards are unique because they contain actual game used artifacts, such as priceless pieces of game worn jerseys, helmets or footballs, so the value of the card really depends on its authenticity. The TRACELESS System will help us limit the ability to counterfeit cards.”

Donruss has established a reputation among collectors for its high end trading cards. For over 10 years, Donruss has used authentic game worn materials across its brands. The materials in these cards create a unique and valuable collectors item. Donruss trading cards are regularly included on the product “hot lists” prepared by the premier trading card industry publications.

“Internet sales and online auctions have sparked a proliferation of fake sport cards, and the situation is becoming a serious problem for manufacturers and collectors of these prized items,” said Steve Powell, General Manager & Director, Security Solutions, Kodak’s Graphic Communications Group. “By introducing an invisible component to the card that the counterfeiters can’t find, our advanced technology gives Donruss trading cards a strong defense and eliminates a counterfeiter’s ability to make cheap replicas.”

KODAK Security Solutions bring together the resources of Kodak’s vast intellectual property portfolio, and expertise in material science, digital imaging, and printing to deliver products and technologies that protect against counterfeiting and diversion. KODAK Security Solutions are backed by the worldwide resources of Kodak’s Service and Support organization. For more information about KODAK Security Solutions, visit graphics.Kodak.com.

About Eastman Kodak Company

Kodak is the world’s foremost imaging innovator. With sales of $10.7 billion in 2006, the company is committed to a digitally oriented growth strategy focused on helping people better use meaningful images and information in their life and work. Consumers use Kodak’s system of digital and traditional products and services to take, print and share their pictures anytime, anywhere; Businesses effectively communicate with customers worldwide using KODAK solutions for prepress, conventional and digital printing and document imaging; and Creative Professionals rely on KODAK technology to uniquely tell their story through moving or still images.

More information about Kodak (NYSE: EK) is available at www.kodak.com.

For more information about Kodak’s Graphic Communications Group, visit www.graphics.kodak.com.

(Kodak and Traceless are trademarks of Eastman Kodak Company.)