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January 10, 2008 12:01 AM Eastern Time 

Adobe Unveils Photoshop Elements 6 for Mac

No. 1 Selling Consumer Photo-Editing Software Combines Power and Simplicity(a)

Macworld Conference & Expo 2008
Booth #S1302

SAN JOSE, Calif.--(BUSINESS WIRE)--Adobe Systems Incorporated (Nasdaq:ADBE) today announced the highly anticipated Adobe® Photoshop® Elements 6 software for Macintosh® is now available for pre-order at www.adobe.com/go/buyphotoshop_elements_mac. Photoshop Elements 6 software for Mac® combines power and simplicity so consumers at all experience levels can easily achieve outstanding results with their digital photos. In advance of its early Q2 2008 ship date, the Macintosh community will get its first peek at the new product features during the Macworld Conference & Expo, Jan. 14-17, 2008 in San Francisco (Booth #S1302).

“We’re excited to showcase a brand new version of Photoshop Elements at Macworld”

“We’re excited to showcase a brand new version of Photoshop Elements at Macworld,” said John Loiacono, senior vice president of Creative Solutions at Adobe. “In this release, we’ve focused on going beyond the basics to make everyday and advanced tasks even easier to achieve. Photoshop Elements 6 for Macintosh allows people to organize and find photos quickly, unleash powerful editing tricks without any heavy lifting, and creatively share photos that give them all the bragging rights.”

Make Photos Look Their Best

Photoshop Elements 6 software helps photo enthusiasts achieve desired results quickly and easily. New features based on proprietary Photomerge® technology let users easily combine the best facial expressions and body language from a series of shots to create a single, perfect group shot. The new Quick Selection Tool reduces a once time-consuming select-and-adjust task to a single click. Photographers – beginner to expert – can choose from one of three edit modes, each geared toward a different experience level. A new Guided Edit mode helps walk users through the steps of improving a photo. Photoshop Elements 6 software streamlines editing with clean, uncluttered screens that draw focus to the photos, with new tabs providing simple access to the many capabilities of the program. Additional enhancements include an improved conversion tool that dramatically converts color images into elegant, nuanced black-and-whites.

Create and Share Photos in Fun, Unique Ways

Photoshop Elements 6 software offers creative options to tell stories in fun and engaging ways. Customizable layouts let users create scrapbook pages, photo books, greeting cards and burn to CD/DVD for high impact sharing which requires no previous experience. Additional sharing options include ordering prints, creating personal online albums for sharing photo creations on the web, printing photos into real U.S. postage stamps, and showcasing creations on a CEIVA Digital Photo Frame™.

Pricing and Availability

Adobe Photoshop Elements 6 for Macintosh will run on Leopard, (Mac OS X v 10.5), as well as previous versions of Mac OS X starting with 10.4.8., and is immediately available for pre-order at www.adobe.com/go/buyphotoshop_elements_mac for an estimated street price of US$89.99. The software will later be available at Amazon.com, or from one of the following retailers: Apple Stores, Best Buy, Staples, Costco.com, Fry’s, Circuit City, Microcenter, J&R, Buy.com and NewEgg.com. Information about other language versions, as well as pricing, upgrade and support policies for other countries is available on www.adobe.com/go/photoshopelmac.

(a) Source: The NPD Group / Retail Tracking Service (April 2002 to November 2007) based on units sold.

About Adobe Systems Incorporated

Adobe revolutionizes how the world engages with ideas and information – anytime, anywhere and through any medium. For more information, visit www.adobe.com.

© 2008 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo, Photomerge, and Photoshop Elements are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. CEIVA Digital Photo Frame is a trademark of CEIVA LOGIC, Inc., registered in the United States and other countries. Macintosh and Mac are trademarks of Apple, Inc., registered in the United States and other countries.

Contacts

Adobe Systems Incorporated
Cari Gushiken, 408-536-6392
cgushike@adobe.com
or
A&R Edelman
Natalia Sandin, 502-429-0930
nsandin@ar-edelman.com

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