The NCC, Official Goodyear Licensee, to Unveil Eight GPS Models at CES 2008

NEW YORK--(BUSINESS WIRE)--Goodyear, the most trusted name in tires for over a century, has entered into a trademark license agreement with The NCC. The NCC will be launching its first line of Goodyear branded, driver-focused GPS navigation systems at the Consumer Electronics Show in Las Vegas, January 7-10.

“It’s the perfect navigation system combined with a versatile multimedia player, not to mention stereo speakers to enjoy it all”

Touted as a “rugged GPS system,” the company’s eight models will have features never before seen on mobile navigation systems, including a remote control to access hands-free communication, with a single quick-touch button to answer and hang up incoming calls. “Managing your cell phone by remote control is an entirely new concept in GPS,” said Barry Rosenstock, VP of Operations for the The NCC. “But it speaks to consumer demand for driver safety and convenience, which is what these devices aspire to provide.”

The officially licensed Goodyear GPS will employ Bluetooth capabilities for easy access to incoming and outgoing phone calls, and prevents drivers from taking their eyes off the road.

The remote control can be fastened to the driver’s side visor, placed near the gear shift, or stuck anywhere within reach.

Certain models will also feature MSN® Direct service, for live traffic updates, local gas prices, weather reports, and even local movie times.

“The Goodyear name has always stood for Innovation and Technology,” said Rosenstock. “The GPS systems are a giant step forward in terms of safety and show the company’s continued passion to get drivers where they need to go.”

In addition to Bluetooth capabilities, MSN® Direct service, and the new safety devices, officially licensed Goodyear GPS systems feature 4.3” LCD touch screens, speaker-quality sound, High Sensitivity receivers, text-to-speech navigation for spoken street names, millions of points of interest (POI’s), MP3 and video playback, A/V inputs for MP3 players, TV tuners, or DVD players, 2GB of internal and removable SD storage, and more – all encased in Goodyear’s customary design: protective rubber.

“It’s the perfect navigation system combined with a versatile multimedia player, not to mention stereo speakers to enjoy it all,” concluded Rosenstock.

GOODYEAR (and winged foot design) is a trademark of The Goodyear Tire & Rubber Company, Akron, Ohio USA used under license by The NCC NY LCC.